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@stephaniesteffan
Visionary operations executive with expertise in process optimization.
I am a visionary corporate executive with nearly 20 years of experience leading transformative strategies across high-impact, consumer-facing industries. My expertise lies in blending operational precision with innovative thinking to design national and global-scale initiatives that optimize performance ecosystems and accelerate business growth. I excel at building connective tissue between functions, translating complexity into clarity, and instilling momentum in large, distributed teams.
Throughout my career, I have served as a trusted advisor to C-suite executives, guiding teams through digital maturity, private equity transitions, and cultural reboots. I advocate for empathy-led leadership, fostering transparency, inclusion, and a culture of care and empowerment. My achievements include spearheading a full redesign of lead routing systems at Oracle, resulting in savings of over $1.9 billion, and orchestrating the implementation of sales enablement tools that created over $13 million in savings.
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Work history, roles, and key accomplishments
Oracle
Jan 2023 - Present (2 years 10 months)
Oversee global direction and execution of lead operations across marketing and sales, managing how leads are created, routed, and activated across a complex enterprise environment. Cultivate rapport and fruitful partnerships with nine global divisions on efforts that spanned 900k leads, impacting 10k people and $1.3b in revenue. Lead 18-person division through major systemic overhauls, navigating
Oracle
Jan 2023 - Present (2 years 10 months)
Simultaneously led global event strategy as part of dual leadership role with above position within Revenue Operations organization, owning full pipeline operations tied to 22 annual global events. Oversaw end-to-end lead generation planning for attendees, built AI-driven attendee attribution models, and developed comprehensive post-event workflows. Restructured operations for scale, accuracy, and
Caseware Global
Jan 2022 - Present (3 years 10 months)
Brought in to modernize legacy marketing functions in midst of private equity acquisition. Led comprehensive operational and analytical transformation across systems, workflows, data infrastructure, and decision-making protocols. Built cross-functional alignment between marketing, sales, legal, finance, customer support, and localization teams.
eMoney Advisor
Jan 2020 - Present (5 years 10 months)
Directed U.S.-based marketing operations for high-growth fintech firm, leading six-person team through integration of Eloqua with Salesforce. Established foundational infrastructure for campaign execution, lead scoring, and funnel strategy. Partnered across departments to define scalable systems, improve inter-team processes, and enhance campaign performance.
Thomson Reuters
Jan 2017 - Present (8 years 10 months)
Governed global marketing operations through sweeping Agile transformation, impacting over 600 staff across three continents. Acted as primary architect, systems expert, and cultural translator during pivotal inflection point for organization. Owned critical influence across digital marketing, campaign enablement, change management, and executive communication.
Epsilon, Inc.
Jan 2015 - Present (10 years 10 months)
Directed global marketing enablement strategy and tactical delivery, transforming enterprise operations. Led international team of 15 across high-pressure, fast-shifting priorities to identify inefficiencies, propose automation solutions, and sustain best practices. Played key role in repositioning company’s marketing presence while also enabling and embedding systems that advanced sales and reven
Rocky Mountain PBS
Jan 2011 - Present (14 years 10 months)
Oversaw all marketing, fundraising, and communication policies across divisions for Colorado’s largest public broadcasting entity. Led digital and traditional campaign execution, audience engagement, and marketing operations. Introduced scalable efficiencies, securing major donor support, and launching high-impact community programs.
Degrees, certifications, and relevant coursework
Master of Public Administration, Public Administration
Grade: GPA: 3.9, Top 3 of Class
Pursued advanced studies in public administration, focusing on governance, policy analysis, and organizational management. Achieved a high academic standing within the program.
Bachelor of Arts
Grade: GPA: 3.9, magna cum laude, Dean’s List
Completed undergraduate studies, gaining a broad foundation in liberal arts disciplines. Graduated with academic honors, demonstrating strong academic performance.
Software and tools used professionally
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