Momina Akhtar

I’m a Results-driven Brand & PR Manager with 6+ years of experience leading integrated marketing communications for top smartphone brands in Pakistan. I bring a proven track record of executing 40+ campaigns, managing teams of up to 7, and delivering 9,600+ media coverages at vivo and 3,300+ at TECNO.

At TECNO Mobile Pakistan (May 2025 – Present), I spearheaded 2 large-scale and 4 budget-phone GTM/IMC campaigns to drive brand awareness and sell-out across Pakistan. I led production of a TVC and DVC, managed 300+ KOLs/influencers, planned 2 flagship launch events, secured 3,300+ media coverages, and coordinated a flood relief CSR initiative with Al-Khidmat Foundation. I also drove AI awareness outreach across 7 universities, personally educating 1,500+ students.

Previously, at vivo Pakistan (Oct 2020 – May 2025), I orchestrated 40+ integrated brand and PR campaigns over 4.5 years and built a 600+ KOL ecosystem. I managed localization and launch PR strategy, handled media relationships across top blogs and newspapers, and served as brand spokesperson and keynote speaker. Earlier, as a Creative Associate, I managed 4 FMCG food brands at a creative agency, strengthening my consumer brand communications foundation—now I’m seeking to bring this expertise to a leading FMCG or consumer brand.