Sarah DeSouza-Coelho
@sarah_desouza
Specialist with a proven track record of developing creative content to drive client engagement across multiple audiences, styles and mediums.
CanadaWhat I'm looking for
At TD Auto Finance, I write, edit, and publish internal and external product communications for more than 2,000 colleagues and dealerships across Canada.
I create English and French digital and print ad copy, including LinkedIn content, that reflects TD Auto Finance’s value proposition, diverse customers, and full suite of products.
Previously at TD, I managed bilingual contact-centre web content, researched audiences and cultural trends for enterprise initiatives, and led community engagement across more than 50 events annually. I’ve also assessed GTA nonprofit donation applications and built relationships with community organizers and internal partners.
Alongside my communications work, I’m a writer, creator, and actor with experience scheduling shoots, pitching ideas, collaborating through production, and writing scripts for diverse audiences. My web series Back to One was selected as a finalist at the Ontario Screen Creators Conference.
Experience
Work history, roles, and key accomplishments
Communications Specialist
TD Auto Finance
Sep 2024 - Present (2 years 1 month)
Write, edit, and publish internal and external product communications for over 2000 colleagues and dealerships across Canada. Create English and French ad copy for digital and print networks, including LinkedIn, to amplify the TD Auto Finance brand.
Assess community donation applications from non-profits in the Greater Toronto Area between $1000-50,000, while cultivating relationships with organizers, serving as a liaison for multiple internal teams and fostering a vibrant philanthropic community aligned with TD’s mission.
Managed the internal Contact Centre colleague Web page in EN and FR by consistently scheduling and publishing concise, informative content on current promotions, products and procedures.
Education
Degrees, certifications, and relevant coursework
York University
Bachelor of Arts, Communication Studies
Bachelor of Arts in Communication Studies from York University, Toronto, ON.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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