Sara Cate
@saracate
Creative marketing leader translating brand vision into measurable growth across omnichannel campaigns.
What I'm looking for
I’m a creative marketing lead with 10+ years of experience building brands, launching campaigns, and scaling growth across multi-market organizations. I translate creative vision into measurable results—delivering multi-million-dollar product launches and national omnichannel initiatives—while grounding every decision in consumer psychology and audience insight.
As Creative Lead at Triton Stone Group, I’ve moved from Sales Associate to overseeing national creative strategy across 30+ U.S. markets. I scaled Instagram from 16K to 23K (+44%) in 18 months, led direct omnichannel marketing spanning social, email, CRM, print, video, and in-person events, and launched a U.S. marketing strategy for Tiles of Ezra that exceeded the first-year sales forecast by 187% ($800K projected vs. $2.3M actual).
I’m equally strong in strategy and execution, with the leadership style to align teams, vendors, and production timelines to deliver high-impact campaigns on schedule and within budget. I also founded the Luxury League—an internal think-tank that activates cross-market collaboration across 20 cities with minimal incremental budget—while partnering with executive leadership on brand positioning, campaign architecture, and go-to-market strategy. Before that, I managed high-volume program delivery as an Emergency Assistance Program Manager, and I built and scaled my personal chef business nearly entirely through referrals and targeted outreach, honing storytelling, community building, and audience engagement that drives loyalty, engagement, and revenue.
Experience
Work history, roles, and key accomplishments
Creative Lead
Triton Stone Group
Jan 2020 - Present (6 years 5 months)
Oversee national creative strategy across 30+ U.S. markets, translating brand vision into omnichannel campaigns across social, email/CRM, print, video, and events. Scaled Instagram following from 16K to 23K (+44%) and launched a U.S. marketing strategy that exceeded first-year sales forecast by 187% ($800K projected vs. $2.3M actual).
Emergency Assistance Program Manager
The Salvation Army
Jan 2017 - Jan 2020 (3 years)
Managed a high-volume caseload serving hundreds of clients annually, triaging complex needs within strict budget and policy constraints. Built outreach and communication strategies and cross-functional partnerships to improve engagement and expand program service reach.
Founder & Owner/Operator
I Made It Myself Personal Chef Co
Jan 2013 - Jan 2017 (4 years)
Built and ran a full-service personal chef business generating full-time income through high-touch client experiences with nearly zero ad spend and strong referral growth. Expanded into boutique catering and on-site events while managing client profiles, menu customization for dietary needs, and end-to-end operations.
Volunteer Coordinator
Transit (North Point Ministries)
Aug 2010 - May 2013 (2 years 9 months)
Recruited, trained, and coordinated hundreds of volunteers, leading hospitality programs such as breakfast initiatives and appreciation events. Increased volunteer engagement by building a culture of connection, purpose, and recognition, including recruiting long-term mentors for a 3-year commitment.
Education
Degrees, certifications, and relevant coursework
Georgia State University
Psychology Minor, Religious Studies
Completed Religious Studies coursework and a Psychology minor at Georgia State University.
Coursera
Meta Social Media Marketing Professional Certificate, Social Media Marketing
Earned the Meta Social Media Marketing Professional Certificate through Coursera.
Availability
Location
Authorized to work in
Job categories
Skills
Interested in hiring Sara?
You can contact Sara and 90k+ other talented remote workers on Himalayas.
Message SaraFind your dream job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
