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Sara Cate

@saracate

Creative marketing leader translating brand vision into measurable growth across omnichannel campaigns.

United States
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What I'm looking for

I’m looking for remote-friendly creative/marketing leadership where I can own brand voice and omnichannel strategy, lead cross-functional teams, and connect vision to execution to drive loyalty, engagement, and measurable revenue.

I’m a creative marketing lead with 10+ years of experience building brands, launching campaigns, and scaling growth across multi-market organizations. I translate creative vision into measurable results—delivering multi-million-dollar product launches and national omnichannel initiatives—while grounding every decision in consumer psychology and audience insight.

As Creative Lead at Triton Stone Group, I’ve moved from Sales Associate to overseeing national creative strategy across 30+ U.S. markets. I scaled Instagram from 16K to 23K (+44%) in 18 months, led direct omnichannel marketing spanning social, email, CRM, print, video, and in-person events, and launched a U.S. marketing strategy for Tiles of Ezra that exceeded the first-year sales forecast by 187% ($800K projected vs. $2.3M actual).

I’m equally strong in strategy and execution, with the leadership style to align teams, vendors, and production timelines to deliver high-impact campaigns on schedule and within budget. I also founded the Luxury League—an internal think-tank that activates cross-market collaboration across 20 cities with minimal incremental budget—while partnering with executive leadership on brand positioning, campaign architecture, and go-to-market strategy. Before that, I managed high-volume program delivery as an Emergency Assistance Program Manager, and I built and scaled my personal chef business nearly entirely through referrals and targeted outreach, honing storytelling, community building, and audience engagement that drives loyalty, engagement, and revenue.

Experience

Work history, roles, and key accomplishments

TG
Current

Creative Lead

Triton Stone Group

Jan 2020 - Present (6 years 5 months)

Oversee national creative strategy across 30+ U.S. markets, translating brand vision into omnichannel campaigns across social, email/CRM, print, video, and events. Scaled Instagram following from 16K to 23K (+44%) and launched a U.S. marketing strategy that exceeded first-year sales forecast by 187% ($800K projected vs. $2.3M actual).

IC

Founder & Owner/Operator

I Made It Myself Personal Chef Co

Jan 2013 - Jan 2017 (4 years)

Built and ran a full-service personal chef business generating full-time income through high-touch client experiences with nearly zero ad spend and strong referral growth. Expanded into boutique catering and on-site events while managing client profiles, menu customization for dietary needs, and end-to-end operations.

TM

Volunteer Coordinator

Transit (North Point Ministries)

Aug 2010 - May 2013 (2 years 9 months)

Recruited, trained, and coordinated hundreds of volunteers, leading hospitality programs such as breakfast initiatives and appreciation events. Increased volunteer engagement by building a culture of connection, purpose, and recognition, including recruiting long-term mentors for a 3-year commitment.

Education

Degrees, certifications, and relevant coursework

Georgia State University logoGU

Georgia State University

Psychology Minor, Religious Studies

Completed Religious Studies coursework and a Psychology minor at Georgia State University.

Coursera logoCO

Coursera

Meta Social Media Marketing Professional Certificate, Social Media Marketing

Earned the Meta Social Media Marketing Professional Certificate through Coursera.

Tech stack

Software and tools used professionally

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