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Santosi mayee Hota

@santosimayeehota

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I build data-led social media strategies for entertainment brands, audiences, and campaigns.

India

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What I'm looking for

I'm looking for a role where I can use audience analytics, content strategy, campaign planning, and team coordination to grow social media brands and create stronger results across platforms.

At Odisha Television Network, I analyze and shape weekly social media strategy for Tarang TV, TarangPlus, Tarang Music, and Prarthana Life across Facebook, Instagram, YouTube, and OTT platforms. I audit accounts, run A/B tests, guide content and community strategy, and coordinate with production teams around what audiences respond to.

I've also led campaigns, influencer marketing, app push notifications, competitor analysis, and marketing for web series, movies, and short films. Previously, I managed social media for hospitality brands at Yellow Loop and ran Meta ad campaigns and analytics reporting for clients at Tachomind.

Experience

Work history, roles, and key accomplishments

Social Media Strategist/Analyst

OTN (Odisha Television Network)

Sep 2024 - Aug 2025 (11 months)

Handled the entertainment sector and OTT platform, analyzing data from Facebook, Instagram, and YouTube weekly to prepare strategies. Managed influencer marketing, A/B testing, community management, and content strategy for multiple channels.

Social Media Strategy Analytics A B Testing Community Management Influencer Marketing Content Strategy SEO Audience Interaction Competitive Analysis Team Management

Social Media Manager

Yellow Loop Pvt Ltd

Jul 2023 - Apr 2024 (9 months)

Managed social media for multiple brands, monitored trends, developed tracking systems, and coordinated influencer partnerships. Utilized Hootsuite, Buffer, Sprinklr, and Google Analytics to ensure information uniformity.

Social Media Management trend monitoring Campaign Development Influencer Marketing Analytics Hootsuite Buffer Sprinklr Google Analytics AI Integration

Business Development Manager

Tachomind Pvt Ltd

Apr 2021 - Jun 2023 (2 years 2 months)

Met monthly quotas through prospecting and negotiation, built customer relationships, and collaborated with advertising teams. Managed social media accounts and ran Meta ads campaigns with A/B testing.

Business Development Prospecting Negotiation Customer Relationship Management Social Media Management Meta Ads A B Testing Analytics

Relationship Manager

ODM Educational Group

Oct 2019 - Feb 2021 (1 year 4 months)

Handled sales, maintained client details in Excel, and managed social media optimization for the institute and Healthville. Optimized analytic parts and dealt with top-level groups and communities.

Sales Client Management Excel Social Media Optimization Analytics

Business Development Executive

Extencore Pvt Ltd

Sep 2017 - Sep 2019 (2 years)

Counselled students and parents from rural areas, served as a soft skill and marketing coach, and participated with rural NGOs. Maintained data and researched different rural schools.

Counselling Soft Skills Training Marketing Data Management Research