Open to opportunities

Babita Mall

@babitamall

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Experienced social media marketing professional with over 14 years expertise.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation in digital marketing.

With over 14 years of experience in social media marketing, I have honed my skills in digital marketing, client servicing, and business development. My journey began as a Social Media Executive, where I created and managed social media accounts for various brands, movies, and celebrities. This foundational role ignited my passion for crafting engaging online narratives that resonate with audiences.

As a Manager at Hungama Digital Media & Entertainment Pvt. Ltd, I developed and executed innovative social media strategies that significantly boosted brand visibility and engagement. My ability to analyze performance metrics and adapt strategies accordingly has been key to my success. I pride myself on my strong multitasking abilities and excellent communication skills, which have allowed me to collaborate effectively with stakeholders and deliver high-quality campaigns that align with business goals.

Experience

Work history, roles, and key accomplishments

Manager - Social Media

Hungama Digital Media & Entertainment Pvt. Ltd

Oct 2015 - Nov 2023 (8 years 1 month)

Developed and executed social media and digital strategies to boost brand visibility and engagement. Managed end-to-end execution of brand campaigns and analyzed performance metrics to measure success.

Social Media Marketing Campaign Management Google Ads Facebook Advertising Performance Metrics Content Strategy Client Servicing Hootsuite Buffer Canva

Social Media Analyst

Centerac Technologies Limited

May 2014 - Oct 2015 (1 year 5 months)

Increased social media awareness and engagement for various brands by designing and implementing creative social campaigns. Managed online marketing campaigns and prepared detailed monthly reports.

Social Media Strategy Campaign Management Brand Awareness Reporting Campaigns Google Analytics Facebook Ads

Social Media Executive

Makshi Infotech

Feb 2012 - Apr 2014 (2 years 2 months)

Created and managed social media accounts across various platforms. Organized marketing campaigns and contests to enhance engagement and delivered monthly client activity reports.

Social Media Management Content Creation Engagement Campaigns Reporting Social Media Instagram Twitter

Client Servicing Executive

Sanjeevani Advertising Co.

Jul 2011 - Jan 2012 (6 months)

Prepared account pitches and acted as a liaison between clients and internal teams to ensure timely project delivery. Developed cost-effective media plans tailored to client requirements.