Open to opportunities

Santiago Rizo

@santiagorizo

Message

I blend data analysis with high-impact content to build luxury-ready communities and drive measurable brand results.

Mexico

Message

What I'm looking for

I’m looking for a role where I can combine data analysis with strategic content creation to build strong communities, support brand positioning, and turn insights into measurable operational decisions—while contributing with clear communication, creativity, and collaboration.

I combine data analysis with high-impact creative storytelling to transform market metrics into operational decisions. I focus on optimizing inventory while strengthening a brand’s digital identity through strategic content and community-building.

Across luxury, healthcare, and consumer goods, I’ve designed digital ecosystems that help build exclusive communities and generate measurable business results. My approach pairs analytical tools with thoughtful content strategy to support both operational excellence and strong brand positioning.

In procurement-focused work at El Puerto de Liverpool, I optimized inventory levels for high-end watch brands, turning market data into actionable insights to protect product exclusivity and availability. I also used trend analysis to anticipate demand and improve distribution, including insights gathered through participation in SIAR.

On the marketing side, I strengthened internal brand narrative and employer brand at Dräger Medical through high-impact multimedia content, workshops, and corporate experiences. Earlier roles included data-driven retail partner support at Castrol México and multi-platform campaign work at Knob Marketing—where I led copywriting, campaign conceptualization, and editorial calendars aligned with marketing KPIs.

Experience

Work history, roles, and key accomplishments

Purchasing Trainee

El Puerto de Liverpool

Feb 2025 - Jun 2025 (4 months)

Optimized inventory levels for high-end watch brands by translating market data into actionable insights for luxury product exclusivity and availability. Performed trend analysis, including insights from the SIAR event, to improve demand anticipation and operational excellence.

Inventory Optimization Data Analysis Trend Analysis Retail Operations Market Insights Demand Forecasting SQL Power BI Excel

Internal Marketing Trainee

Dräger Medical

Oct 2024 - Feb 2025 (4 months)

Managed corporate narrative and internal communication strategies to strengthen the employer brand using high-impact multimedia content. Designed and facilitated corporate experiences and workshops to support company culture.

Employer Branding Internal Communications Corporate Communications Multimedia Content Content Strategy Workshop Facilitation Company Culture Creative Direction Problem Solving

Retail Intern

Castrol México

Jun 2023 - Jun 2024 (1 year)

Improved the commercial portfolio of key retail partners by analyzing product availability data and delivering data-driven insights to executive meetings. Enhanced operational efficiency and strategic decision-making through supplier negotiations.

Retail Analytics Data Analysis SQL Excel Executive Reporting Operational Efficiency Portfolio Optimization Data Visualization

Content Creation Intern

Knob Marketing

Feb 2023 - Jun 2023 (4 months)

Led creative conceptualization and strategic copywriting for multi-platform digital campaigns, maintaining consistent brand aesthetics. Planned editorial calendars aligned to marketing KPIs and positioning goals to support measurable business outcomes.