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Santiago Pérez PSP
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Santiago Pérez P

@santiagoprezp

Product Designer at Taste Labs reviewing AI-generated design work; previously shipped four AI-driven features at Alegra with 70% adoption.

Canada
Message

At Taste Labs, I review visual and product design deliverables for a human-feedback program focused on AI model quality. I apply UX and UI design experience to assess work against structured rubrics and provide actionable feedback when it needs correction.

At micro1, I evaluated UX, design system, and research deliverables from advanced AI models. I delivered 400+ evaluations, co-authored rubrics, and contributed to a 23% improvement in final client acceptance rates.

At Alegra, I shipped four AI-driven features, reaching 70% user adoption within two months of launch. I also co-built Design System 2.0, adopted across 10+ product teams, and improved usability on revenue-critical flows by 37%.

At Publicis Groupe, I partnered with data engineering on tracking requirements and delivered performance reports that informed campaign budget decisions. I’m pursuing a postgraduate degree at the Canadian College of Technology and Business, building on my industrial and product design background from Universidad ICESI.

Experience

Work history, roles, and key accomplishments

Taste Labs logoTL
Current

QA Visual & Product Design

Taste Labs

Jun 2026 - Present (5 months)

Quality Assurance Reviewer for a human-feedback program focused on visual design and AI model quality.
• Review expert-produced design deliverables against a structured rubric and quality standards, making consistent, criteria-based judgments.
• Return work for correction and write clear, actionable feedback on deliverables that fail or come close to failing a quality check.
• Apply UX and UI desi

micro1 logoMI

Senior AI Evaluation Specialist

Apr 2026 - Jun 2026 (2 months)

• Evaluate 20+ UX, design system, and UX research deliverables per week from advanced AI model outputs, providing structured feedback that shapes how models learn and reason about design.
• Improved final client acceptance rate by 23% through consistent, high-signal evaluation feedback and rubric refinement.
• Delivered 400+ evaluations to date with sustained accuracy, contributing training data t

Publicis Groupe logoPG

Marketing Data Analyst

Dec 2025 - Jun 2026 (6 months)

• Specified data requirements across 12–15 tracking events and data models every 2 months, partnering with data engineering to shape reporting infrastructure for multi-market campaigns.

• Delivered 12–15 performance reports per quarter that drove budget reallocation and spend-shift decisions across creative assets and media buys.

• Applied product analytics methods, funnels, cohorts, and A/B thi

Alegra logoAL

SSr Product Designer

Jan 2023 - Dec 2025 (2 years 11 months)

• Drove a 37% usability improvement on revenue-critical flows through information architecture redesign, interaction design, high-fidelity prototyping, and iterative usability testing.

• Shipped 4 AI-driven features end-to-end — auto-completion, in-app agents, workflow automations, and a smart importer from competing accounting software — reaching 70% user adoption within 2 months of launch.

• C

Alegra logoAL

Product Designer

Jun 2022 - Jan 2023 (7 months)

• Designed and launched 50+ screens on iOS and Android with full feature parity to web, serving 100K+ SMBs and reaching Top 20 accounting apps in Latin America.

CI

Vice President of Conceptos

Conceptos | Universidad Icesi

May 2020 - May 2021 (1 year)

• Led a 12-person cross-functional team to deliver 8+ events and campaigns, coordinating marketing, logistics, and external stakeholders.

• Improved project completion by ~22% and team productivity by ~61% (internal estimates) through agile rituals and strategic task allocation.

• Mentored 6 junior designers through weekly reviews, skill-building sessions, and project feedback.

CI

Design Team Lead

Conceptos | Universidad Icesi

Aug 2019 - May 2020 (9 months)

• Directed campaign and landing-page design across all organizational initiatives, ensuring visual consistency across 8+ events per year.

• Built and maintained the organization's shared design system, shipping 10–15 reusable components and templates adopted by the full design team.

Education

Degrees, certifications, and relevant coursework

Canadian College of Technology and Business (CCTB) logoCC

Canadian College of Technology and Business (CCTB)

Postgraduate Degree

2024 - 2027

The program covers a wide range of specialized activities, such as user interface (UI) design, interaction design best practices, wireframing, information architecture (IA), user experience (UX) research methods, product prototyping, usability testing, data-driven design and front-end web development.

MI

micro1

Product Designer

Apr 2026

Universidad ICESI logoUI

Universidad ICESI

Industrial Designer, Industrial and Product Design

2017 - 2023

CE

Certiprof

Scrum Foundation Professional Certificate SFPC

Apr 2023

SA

SEO Academia

ChatGPT Course - Basic Course from 0

Mar 2023

University of Cambridge logoUC

University of Cambridge

Baccalaureate

2016 - 2017

Tech stack

Software and tools used professionally

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