Roberto Villadiego

• Owned the design across core platform surfaces for a B2B SaaS focused on workplace culture.
• Developed a media generation tool enabling organizations to create branded assets from awards.
• Led the design of an AI-powered assistant for rapid survey question generation, currently in beta.
• Created structured planning documents to align teams on product flows and interaction rules.

• Led a team of 3 designers in developing Ourglass, a web3-based social media super app.
• Owned the product design process from conception to execution, ensuring a cohesive user experience.
• Built a comprehensive design system as an individual contributor, enhancing design consistency across the app.
• Acted as the main point of contact with stakeholders, facilitating effective communicati

Worked as UX / UI Designer at Oiga Technologies.

• Collaborated with the development team to design and launch Facture One, an electronic invoicing platform.
• Established a comprehensive design system to ensure visual consistency and streamline updates.
• Integrated motion design and Lottie-based micro-interactions to enhance user engagement.
• Contributed to the platform's success, leading to its acquisition by Accel-KKR and integration

Worked as Graphic Designer at Facture S.A.S..

Worked as Freelance Graphic Designer at DUE – Diseño de Eventos y Comunicación.

Worked as Graphic Designer at Universidad del Norte.