Alan Alarcon

Led the design of a new company-wide design system as part of a rebranding effort and implemented it directly in code using Claude Code. Designed and grew a new AI image generation tool for eCommerce and fashion brands, and expanded an existing AI generation tool for restaurant menu items.

Partnered on a strategic initiative for Claro, a major telecommunications company, designing internal enterprise software to support its expansion into the US market. Worked closely with the engineering team throughout the development process, supporting implementation and conducting testing within an Agile workflow.

Designed and maintained internal tools that supported the company's operational strategy of standardizing business practices globally, covering hiring and contracts, finance tracking, and customer leads. Built a scalable design system used across the company's internal tools, informed by ongoing user research.

Joined as founding designer at an early-stage fintech startup, leading 0-to-1 design and product strategy for enterprise financial products. Built the design practices and processes (DesignOps), led a team of 2 designers, and contributed to product work that helped the company reach its first 1 million USD in revenue.

Worked as Product Designer across 3 major projects, contributing to product decisions behind the launch of a mobile app for Protección, one of Colombia's largest financial services companies, supporting its digital growth strategy.

Designed web content for Walmart and contributed to their mobile design system.

Led multiple client-facing projects, working directly with clients and stakeholders. Launched 2 mobile apps.

Led a small team of designers and contributed to the company's business growth strategy by pitching design concepts that helped win 3 new clients.

Worked on a contract basis to launch a mobile app for pet owners, enabling chip-based pet tracking.

Led and launched 9 mobile app projects, prioritizing roadmap and resourcing decisions across multiple concurrent client engagements. Worked on launching Laika, Colombia's leading digital pet store, and designed a solution for the Colombian National Planning Department that won the Open Digital Government Award at the Indigo Awards (2018) and the World Summit Award.

Worked as graphic designer, photographer, and social media manager, creating content for multiple brands' social media accounts.

Worked as a graphic design intern, producing internal and external communication materials.

Pursued a Bachelor's Degree in Graphic Design and Animation, focusing on visual communication and multimedia design.

Completed a Bachelor's Degree in Graphic Design and Multimedia, building a strong foundation in design principles and multimedia tools.

Earned a Technical Degree in Web and Graphic Design, gaining practical skills in web design and graphic production.