Open to opportunities

Santiago Caballero

@santiagocaballero

Message

Bilingual Category Manager with expertise in strategic planning and growth.

Mexico

Message

What I'm looking for

I am looking for a role that fosters growth, encourages innovation, and values collaboration.

I am a bilingual Category Manager with a proven track record in driving growth and profitability strategies within the consumer goods industry. My experience at Procter & Gamble has equipped me with the skills to lead category strategies for a $40M business, achieving a remarkable 9% market share growth through innovative initiatives and strategic planning.

Throughout my career, I have successfully executed category growth strategies, optimizing shelf visibility and brand presence across major retailers. My ability to conduct deep market analysis and competitive benchmarking has allowed me to develop effective promotional plans that resonate with customer needs, resulting in significant sales increases. I thrive in dynamic environments and am committed to delivering results that exceed expectations.

Experience

Work history, roles, and key accomplishments

Current

Category Manager

Current

Procter & Gamble

Mar 2021 - Present (4 years 7 months)

Led category growth strategies for Beauty & Home Care segments, resulting in increased sales value above market year over year. Developed and executed strategic communication plans for 5 major retailer clients, resulting in a 30% increase in brand visibility.

Strategic Planning Market Analysis Retail Execution Negotiation Project Management Sales Fundamentals Nielsen Kantar Power BI

Media Operations Manager

FIFA Copa America USA

Jun 2024 - Jul 2024 (1 month)

Facilitated smooth media coverage and logistics at Hard Rock Stadium. Ensured efficient operations for media professionals during the event.

Media Relations Operations Management Communication Problem Solving

Guest Operations Manager

FIFA World Cup Qatar

Nov 2022 - Dec 2022 (1 month)

Provided an outstanding guest experience to VIP and VVIP Guests. Facilitated smooth media coverage and logistics at Hard Rock Stadium.

Event Management VIP Logistics Media Operations

Logistics Manager

Maquinados Industriales MACH

Jun 2018 - Aug 2019 (1 year 2 months)

Managed sourcing and procurement for critical components. Ensured delivery and maintained quality standards for production inputs.

Logistics Procurement Quality Control Supply Chain Management Problem Solving

Sales Representative

Food ForYou

Apr 2017 - Aug 2017 (4 months)

Marketed and sold healthy food plans to customers. Managed financial transactions and administrative processes.

Sales Marketing Customer Service Administrative Processing

Education

Degrees, certifications, and relevant coursework

Tecnológico de Monterrey

Bachelor's Degree, Chemical Engineering

2017 - 2021

Studied Chemical Engineering at Tecnológico de Monterrey from 2017 to 2021. The curriculum focused on core chemical engineering principles and applications.