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@santiagocaballero
Bilingual Category Manager with expertise in strategic planning and growth.
MexicoI am a bilingual Category Manager with a proven track record in driving growth and profitability strategies within the consumer goods industry. My experience at Procter & Gamble has equipped me with the skills to lead category strategies for a $40M business, achieving a remarkable 9% market share growth through innovative initiatives and strategic planning.
Throughout my career, I have successfully executed category growth strategies, optimizing shelf visibility and brand presence across major retailers. My ability to conduct deep market analysis and competitive benchmarking has allowed me to develop effective promotional plans that resonate with customer needs, resulting in significant sales increases. I thrive in dynamic environments and am committed to delivering results that exceed expectations.
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Work history, roles, and key accomplishments
Procter & Gamble
Mar 2021 - Present (4 years 8 months)
Led category growth strategies for Beauty & Home Care segments, resulting in increased sales value above market year over year. Developed and executed strategic communication plans for 5 major retailer clients, resulting in a 30% increase in brand visibility.
FIFA Copa America USA
Jun 2024 - Jul 2024 (1 month)
Facilitated smooth media coverage and logistics at Hard Rock Stadium. Ensured efficient operations for media professionals during the event.
FIFA World Cup Qatar
Nov 2022 - Dec 2022 (1 month)
Provided an outstanding guest experience to VIP and VVIP Guests. Facilitated smooth media coverage and logistics at Hard Rock Stadium.
Maquinados Industriales MACH
Jun 2018 - Aug 2019 (1 year 2 months)
Managed sourcing and procurement for critical components. Ensured delivery and maintained quality standards for production inputs.
Food ForYou
Apr 2017 - Aug 2017 (4 months)
Marketed and sold healthy food plans to customers. Managed financial transactions and administrative processes.
Degrees, certifications, and relevant coursework
TMBachelor's Degree, Chemical Engineering
2017 - 2021
Studied Chemical Engineering at Tecnológico de Monterrey from 2017 to 2021. The curriculum focused on core chemical engineering principles and applications.
MexicoYou can contact Santiago and 90k+ other talented remote workers on Himalayas.
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