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Shivanand Vishwakarma

@shivanandvishwakarma

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I drive measurable growth through SEO, paid media, content, and conversion optimization.

India

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What I'm looking for

I'm looking to lead SEO, paid media, content, and conversion initiatives where I can build measurable acquisition growth, optimize performance, manage teams, and contribute hands-on across digital strategy and execution.

I've led digital transformation at Dutta Academy of Modern Education, growing overall business performance by 60–70% in two years through SEO, paid media, and content strategy.

I manage Google Ads and Facebook Ads campaigns, reducing cost per lead by 23% and improving ROAS by 4.5x through A/B testing and budget reallocation. My CRO work improved lead-to-enrollment conversion by 60%.

I've increased organic visibility, built GA4 and Search Console dashboards, and grown engagement across Instagram, Facebook, and YouTube. I also trained 100+ BBA Marketing students per cohort in live digital marketing fundamentals.

As a freelance consultant, I've supported 20+ education, HR, and e-commerce clients with SEO, paid ads, and website development. I've built and launched 20+ client websites and landing pages, including LMS, e-commerce, corporate, and nonprofit platforms.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Head

Current

Dutta Academy of Modern Education

Jul 2021 - Present (5 years 2 months)

Led digital transformation across SEO, paid media, and content strategy, growing business performance by 60-70% over two years. Increased organic visibility by 40%, reduced cost-per-lead by 23%, and improved ROAS by 4.5x through Google Ads and Facebook Ads management.

SEO Google Ads Facebook Ads Manager GA4 Google Search Console CRO Content Strategy Social Media Management A B Testing Budget Management Team Leadership Training

Current

Freelance Digital Marketing Consultant

Current

Self-Employed

Jan 2018 - Present (8 years 8 months)

Delivered measurable growth for 20+ clients across education, HR, and e-commerce by providing end-to-end digital marketing services. Built and launched 20+ client websites and landing pages.

SEO Paid Ads Web Development Content Strategy Lead Generation Client Management

Digital Marketing Executive

Career Domain

Aug 2020 - Mar 2021 (7 months)

Improved organic keyword rankings by 45% by leading a remote SEO team using keyword research tools. Increased qualified organic traffic by 30% through data-driven SEO strategies.

SEO Keyword Research SEMrush Ahrefs Google Keyword Planner On Page SEO Technical SEO Remote Team Leadership

Sales Coordinator & Digital Marketing Manager

Ruloans Distribution Pvt Ltd

Jan 2020 - Mar 2021 (1 year 2 months)

Increased qualified lead volume by 40% by designing and managing performance-driven digital campaigns. Improved customer acquisition cost by 20-25% by coordinating sales operations with marketing automation and CRM tools.

Digital Marketing Campaign Management Sales Coordination Marketing Automation CRM Lead Generation Customer Acquisition

Customer Relationship Manager

OYO Hotels & Homes

Jan 2019 - Dec 2019 (11 months)

Improved customer retention by 20% by managing client relationships and resolving service issues proactively. Identified engagement opportunities by analyzing customer behavior data.

Customer Relationship Management Customer Retention Data Analysis Problem Solving Communication Skills

Education

Degrees, certifications, and relevant coursework

GrassHopper

Coding Fundamentals, Coding

2022 - 2022

Earned the Coding Fundamentals certification in 2022.

Sinhgad College of Arts, Science and Commerce

Bachelor of Business Administration, Marketing

2019 - 2022

Pursued a Bachelor of Business Administration with a focus on Marketing, covering digital marketing, consumer behavior, brand management, and market research.