SANJAY LAKSHMAN A

I’m a digital marketing operations professional with 3.3 years of experience in campaign management, ad operations, performance reporting, and data analytics. I handle end-to-end execution, from trafficking to optimization insights, while keeping communication accurate and professional.

At WPP Media (October 2024–Present), I manage digital advertising campaigns for global brands across multiple regions and platforms. I run ad trafficking operations, configure placement budgets, monitor daily performance and spend, and deliver detailed reporting to clients using tools like CM360 and ad verification platforms such as Integral Ad Science (IAS).

I’ve also supported display and video operations as an Associate at Omnicom Global Solutions (February 2023–October 2024), including creative validation, creative QC, scheduling by region time, and publisher-ready tag generation. I regularly reviewed media plans before campaign creation and made amendments after client confirmation.

I build and maintain dashboards and automated reports to translate complex data into clear narratives for stakeholders. I’m especially driven by leveraging AI and automation to streamline workflows, reduce manual effort, and improve operational efficiency—earning recognition like “Rise and Shine” and “Annalectual of the Quarter” awards.