mohammed adnan
@mohammedadnan4
Programmatic Ad Operations Specialist optimizing CTV, OTT, display, and video campaigns across DSPs.
IndiaWhat I'm looking for
I’m a programmatic advertising and ad operations professional with 4+ years of experience in CTV, OTT, display, and video campaign activation, optimization, and measurement. I support enterprise advertisers and premium publishers by owning the work from setup through trafficking, pacing, QA, and performance improvement.
In my recent role, I manage programmatic activation and optimization across DV360, Amazon DSP, Yahoo DSP, and Teads Ads Manager, with responsibility for pacing, delivery, and performance troubleshooting. I support CTV strategy and execution for premium publishers such as Roku, focusing on inventory quality, delivery accuracy, and measurement integrity.
I also own end-to-end measurement workflows, including Floodlight setup, pixel deployment, and VAST/VPAID validation, plus third-party verification to improve measurement accuracy. Through structured problem-solving and cross-functional coordination, I resolve tracking and delivery issues and turn performance analysis into actionable optimization steps.
Experience
Work history, roles, and key accomplishments
Senior Ad Operations Executive
WPP Media
Jul 2025 - Present (1 year)
Supported enterprise advertisers with end-to-end CTV, OTT, display, and video campaign activation and optimization across DV360, Amazon DSP, Yahoo DSP, and Teads Ads. Owned measurement workflows (Floodlight/pixels, VAST/VPAID validation, third-party verification) and resolved delivery and tracking issues to improve pacing, delivery, and performance.
Ad Operations Analyst
Annalect
Jan 2025 - Jul 2025 (6 months)
Coordinated multi-market display, video, OTT, and CTV campaign operations and supported troubleshooting to restore delivery stability across DV360, Amazon DSP, and Yahoo DSP. Provided client-facing performance insights and recommendations and managed Mediaocean billing and reconciliation to maintain reporting and financial accuracy.
Campaign Specialist
AdTech Theorem
May 2023 - Jan 2025 (1 year 8 months)
Managed end-to-end campaign setup, QA, optimization, and troubleshooting for global advertisers across GAM360, CM360, and DV360. Led tagging and QA initiatives to improve campaign accuracy and reduce operational errors, and mentored a Quality Analyst team to drive process improvements.
Client Service Analyst
Programmatic Theorem
Nov 2021 - May 2023 (1 year 6 months)
Supported programmatic planning and execution across display, video, OTT, and CTV to contribute to campaign delivery and client support. Developed line-item proposals and QA frameworks and led QA initiatives to improve tracking accuracy, reporting reliability, and delivery efficiency for DV360, CM360, and AdX workflows.
Education
Degrees, certifications, and relevant coursework
Vidya Vardhaka First Grade College
Bachelor of Commerce (B.Com), Commerce
Earned a Bachelor of Commerce (B.Com) from Vidya Vardhaka First Grade College in Mysore.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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