Surbhi Jhanwar

I’m a results-driven Ad Operations Executive with 5+ years of experience, focused on leveraging campaign management, optimization, and ad tech platforms to enhance performance and drive maximum ROI. I manage and optimize digital advertising campaigns across programmatic, display, video, and social media platforms—end to end, with a strong emphasis on accuracy.

At WPP Media / GroupM, I handle full-cycle digital media campaign execution including setup, optimization, and CM360/DCM. I perform rigorous QA before launch (tracking URL verification, targeting parameters, creative assets, and third-party tags), ensure campaigns are trafficked accurately, and monitor performance to troubleshoot delivery and tracking issues in real time.

Previously, as a Sr. Digital Marketing Executive, I developed and implemented digital marketing strategies to improve website ranking and attract potential customers. I conducted search engine audits, executed content optimization for SEO and engagement, and used Google Analytics and Search Console to track performance metrics and guide strategic decisions.

Earlier, as an SEO Executive, I managed SEO audits, keyword enhancements, and URL strategy improvements while optimizing website architecture and content for relevance and user engagement. I also delivered detailed demographic and web traffic reporting using Google Analytics, supported SEO opportunity identification through media monitoring, and collaborated closely with stakeholders to improve client visibility.