Adeena Afzal
@adeenaafzal
I build SEO-driven B2B content ecosystems that strengthen brands and generate leads.
PakistanWhat I'm looking for
I've led content strategy, funnel planning, and marketing and sales initiatives at Cooperative Computing for US-based technology, healthcare, logistics, and SaaS brands. I build SEO-driven content ecosystems, thought leadership assets, website content, landing pages, and conversion-focused messaging that support visibility and lead generation.
I've also developed SEO-led website messaging and funnel-focused marketing assets at Wicked Websites for B2B and professional services clients. My background spans marketing management, operations, supply chain, logistics, international business, stakeholder collaboration, and client-facing coordination.
Experience
Work history, roles, and key accomplishments
Content Strategist
Cooperative Computing
Sep 2023 - Present (2 years 11 months)
Led evergreen content strategy, funnel planning, and marketing and sales initiatives for US-based B2B brands across technology, healthcare, logistics, and SaaS sectors. Developed SEO-driven content ecosystems and conversion-focused messaging to support brand visibility and lead generation.
Content Strategist
Wicked Websites
Sep 2025 - Feb 2026 (5 months)
Developed SEO-led content strategies, website messaging, and funnel-focused marketing assets for US-based B2B and professional services brands. Collaborated with client stakeholders and internal teams to support brand positioning and digital growth.
Marketing Manager
EasyFresh Technologies (Private) Limited
Oct 2022 - Aug 2023 (10 months)
Led marketing initiatives and campaign execution for an emerging agri-tech and retail brand.
Assistant Manager Operations
GoSpark (Pvt.) Ltd./ Knoativ
Jun 2021 - Sep 2022 (1 year 3 months)
Handled operational coordination, vendor management, and B2B marketing support.
Assistant Manager Supply Chain
Afeef Packages (Pvt.) Ltd.
Jan 2019 - Jan 2021 (2 years)
Managed procurement, ERP implementation, and operational optimization.
Project Coordinator
Cargo Link (Pvt.) Ltd.
Sep 2016 - Jan 2017 (4 months)
Coordinated client activities and provided logistics support for international events.
International Business Executive
SBT Japan Co. Ltd.
Apr 2014 - May 2016 (2 years 1 month)
Managed global customer relations and sales coordination.
Education
Degrees, certifications, and relevant coursework
Cardiff Metropolitan University
Master of Business Administration, Business Administration
Pursued a Master of Business Administration (MBA) degree.
University of Karachi
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce degree.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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