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@sandpeter78

Content and customer experience specialist at Google who moderated YouTube Ads and annotated content to train AI and machine learning models.

Brazil

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At Vaco/Highspring at Google, I moderated YouTube Ads content and reviewed video and static assets, creating annotations to train AI and machine learning models. I also supported content operations in English, Portuguese, and Italian.

At Ser Italiano, I developed digital communication and marketing strategies and provided end-to-end consultancy for Italian citizenship recognition, including genealogical research and document analysis. I supported international clients and coordinated internal and external teams.

Earlier, I managed editorial work at Habitare and corporate communication projects at Acesso Comunicação. At ALLTV, I wrote, produced, and hosted programs, including live news and sports shows.

Experience

Work history, roles, and key accomplishments

Content Moderator

Vaco/Highspring at Google

Oct 2023 - Aug 2025 (1 year 10 months)

Moderated digital content for YouTube Ads, ensuring compliance with brand and policy guidelines while improving content quality and user experience. Reviewed video and static assets, generating annotations to train AI and Machine Learning models.

Content Moderation AI Training Data Cross Functional Collaboration Multilingual Communication

Marketing & Customer Experience Manager

Ser Italiano

May 2016 - Sep 2023 (7 years 4 months)

Provided end-to-end consultancy for Italian citizenship recognition, managing genealogical research, document analysis, translation, and submission. Developed and executed digital communication and marketing strategies, including content planning and social media management.

Digital Communication Strategic Marketing Customer Experience Content Management Team Leadership

Creative Director

Paradigm Pictures

Jan 2016 - Dec 2020 (4 years 11 months)

Developed articles, reports, social media content, and press releases with filmmaker Frederico Lapenda, boosting project visibility. Created cross-platform content to communicate the unique value of film projects consistently.

Creative Development Press Relations Filmmaking Strategy Content Strategy Media Relations Brand Development Digital Campaigns

Advertising Account Executive

Folk Comunicação

Apr 2017 - Jun 2019 (2 years 2 months)

Managed digital marketing accounts for medium and large LATAM clients, delivering tailored solutions and strengthening relationships. Developed and executed content strategies across social media, blogs, websites, and print, integrating SEO and PR techniques.

Digital Marketing Content Strategy Client Relations SEO Social Media Community Management Campaign Management Marketing Analytics

Customer Service Agent

WDS - Xerox

Aug 2016 - Nov 2016 (3 months)

Delivered multichannel customer support (phone, chat, and email) for Google products, efficiently resolving inquiries and technical issues. Collaborated with a multilingual, cross-functional team to enhance support processes and overall quality.

Customer Service Technical Support Problem Solving Multilingual Support Process Improvement Teamwork Customer Experience

Sr. Content Coordinator

Habitare

Jul 2013 - Mar 2016 (2 years 8 months)

Led content creation, editing, and proofreading for a leading architecture and design magazine, managing editorial teams to ensure accuracy and quality. Planned editorial calendars and coordinated articles and reports with editors, designers, and correspondents.

Content Coordination Editorial Management Team Leadership Content Strategy Research Workflow Optimization Journalism Architecture and Design

Content Manager

Acesso Comunicação

Jan 2007 - Jun 2012 (5 years 5 months)

Designed and implemented corporate communication tools for major local and multinational clients, ensuring clarity and strategic alignment. Produced internal newspapers, magazines, bulletin boards, and campaigns, maintaining high editorial and visual standards.

Content Management Corporate Communications Internal Communications Team Leadership Project Coordination Editorial Management Content Strategy Multinational Clients

Broadcast Presenter

ALLTV

Apr 2001 - Jul 2004 (3 years 3 months)

Wrote, produced, and hosted programs for allTV, Brazil's first WebTV, pioneering interactive live broadcasting with real-time audience engagement. Reported for Jornal Interativo, a daily two-hour live news show covering national and international events.

Broadcast Journalism Live Production Digital Media Storytelling Interactive Content TV Hosting