@sanazafar1
Performance Marketing Lead at Aquila Tech Digital Agency, generating 967 leads at PKR 134.42 per lead.
PakistanAt Aquila Tech Digital Agency, I plan and optimize paid campaigns across e-commerce, property development, travel, and retail accounts. For Prop-T Developers, I generated 967 leads at an average reported cost of PKR 134.42 per lead.
At Winstore, I contributed to 576% company revenue growth in one year and helped scale monthly orders from 20 to 2,000+. I achieved and maintained a reported 7X ROAS and supported website, email, and influencer marketing initiatives.
Work history, roles, and key accomplishments
Aquila Tech Digital Agency
Jan 2022 - Present (4 years 9 months)
Planned and optimized paid campaigns across e-commerce, property development, travel, and retail accounts. Generated 967 leads for Prop-T Developers at an average reported cost of PKR 134.42 per lead and managed Lahore Toys e-commerce conversion campaigns with a reported peak conversion rate of 6.93%.
Winstore
Jan 2021 - Dec 2022 (1 year 11 months)
Contributed to 576% company revenue growth within one year through performance marketing and growth initiatives. Scaled monthly orders from 20 to 2,000+ and achieved a reported 7X return on ad spend.
MMNFilms
Jan 2020 - Dec 2021 (1 year 11 months)
Managed social media activities and content execution.
Team X Marketing
Jan 2018 - Dec 2020 (2 years 11 months)
Supported social media execution and account management.
Degrees, certifications, and relevant coursework
Bachelor of Business Administration, Business Administration
2013 - 2017
Pursued a Bachelor of Business Administration, gaining foundational knowledge in business and management principles.
Digital Marketing, Digital Marketing
Completed additional training in digital marketing.
Digital Media Marketing, Digital Media Marketing
Completed additional training in digital media marketing.
Marketing Fundamentals, Marketing
Completed training in marketing fundamentals.
Google Analytics certification, Analytics
Earned a certification in Google Analytics.
Training, Training
Received training from the Charlie Blair Foundation.
Software and tools used professionally
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