Open to opportunities

Samuel Ku-achia

@samuelku-achia

I build email journeys that combines automation, strategy, timing, and storytelling to drive conversion, engagement, retention, and revenue.

Nigeria

Message

What I'm looking for

I seek a growth-focused marketing role where I can lead storytelling-driven campaigns, leverage automation and ads to scale revenue, and collaborate with teams in a results-oriented, data-driven environment.

With over 3 years of experience in email marketing and lifecycle management, I’ve helped organizations build, scale, automate, and optimize high-performing email systems.

I specialize in managing, writing and designing conversion-focused email flows and automations, integrating live data triggers from third-party tools, and creating user-optimized templates that improve engagement and deliverability.

My work spans list growth and segmentation, inbox placement optimization (CNAME, SPF, DKIM), spam and bounce rate reduction, and performance optimization across open rates, CTR, ROAS, and retention. I’ve also successfully improved inbox placement from spam and promotions into primary tabs through strategic deliverability practices and testing.

I’ve executed these strategies using tools such as Zoho Campaigns, Zoho Flow, AppScript, Mailchimp, Klaviyo, SendGrid, Brevo, and GetResponse.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Expert

Current

Freelance

Oct 2021 - Present (4 years 5 months)

Provided digital marketing services to startups and brands across Europe, US and Africa, scaling customer bases (e.g., 205% growth via Meta Ads) and driving pre-launch engagement on IG/TikTok for multiple clients.

Social Media Management Meta Ads Content Strategy Email Marketing Copywriting SEO Lead Generation

Brand Storytelling and Digital Marketer

Smartcomply Group

Jan 2025 - Jun 2025 (5 months)

Developed and maintained brand identity and product-focused content for Smartcomply, grew and engaged a 2K+ email and social audience and strengthened thought leadership in the cybersecurity space.

Brand Strategy Content Writing Email Marketing Newsletters Copywriting Social Media Management Thought Leadership

Digital Marketing Manager

Wired Assurance Ltd

Apr 2024 - Nov 2024 (7 months)

Managed and grew social presence to 600+ and a 1,500+ email list, boosted email conversions by 71% using SendGrid, and generated ~1,260 leads via LinkedIn Sales Navigator and Apollo across multiple countries.