Open to opportunities

folarin boluwatife

@folarinboluwatife

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Digital marketer specializing in email marketing and chatbot automation.

Nigeria

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What I'm looking for

I seek a role where I can lead email and automation initiatives, work with data-driven teams, scale customer journeys, and contribute to measurable growth in a collaborative, results-focused environment.

I am a digital marketing specialist focused on email marketing and AI-powered chatbot automation, with experience developing campaigns and automation flows that increase engagement, generate leads, and drive conversions. I design personalized customer journeys using tools like Mailchimp, HubSpot, ManyChat and SendPulse, and apply audience segmentation and analytics to deliver measurable growth.

I have worked as an in-house digital marketer and as a freelancer delivering strategy and execution across social and email channels, mentoring teams and managing projects to align marketing efforts with business goals. My background includes hands-on experience with Meta Ads Manager, Klaviyo, WordPress, Make.com and Canva, and a strong emphasis on data-driven decision-making.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Pluglink

Jan 2023 - Present (3 years 5 months)

Developed and executed email and social media marketing strategies across Meta, X, Snapchat, YouTube, TikTok and Google, increasing engagement and driving conversions through segmentation and automation.

Email Marketing Mailchimp HubSpot ManyChat Market Segmentation Marketing Automation Analytics

Freelance Digital Marketer

ZoeVilla

Jan 2022 - Dec 2024 (2 years 11 months)

Delivered marketing campaigns and strategies on freelance platforms (Fiverr, Upwork, LinkedIn), led project execution and mentored collaborators to meet client goals and improve campaign performance.

Campaign Strategy Fiverr Upwork Content Creation Client Management Performance Optimization