Samriddhi Joshi

At Dave Standards, I write 10–15 scripts daily for social, UGC, and marketing content across 40–50 D2C products. I research trends, competitors, and consumer behavior to shape content planning and creative direction.

I collaborate with editors to improve storytelling, retention, and creative quality, providing structured feedback for 7–8 editors. I also participate in weekly shoots, record voiceovers, plan content calendars, and use Sora and Grok for ideation, research, prompts, and video content.

I contributed to launching a new jewelry brand by proposing its final name and supporting logo and visual identity development. Previously at LotusnDream Projects & Developers, I designed campaign creatives and video ads for Facebook, 99acres, and YouTube while managing Reels, posts, scripts, publishing, and on-site production.

My work also includes freelance real-estate campaigns for The Westin Residences and Gaia Residences, plus product naming, branding, and UX design for Probe. I enjoy turning research and ideas into engaging content that builds awareness, audience connection, and brand presence.