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Steffi M

@steffim

Social Media Strategist at Independent Freelancer, shaping content campaigns that increased brand engagement by up to 30%.

India

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What I'm looking for

Seeking remote Social Media Strategist | Content Strategist | Content Marketing Specialist role. I connect audience insights, brand positioning, content strategy to business goals, driving brand visibility, engagement, trust, growth, strategic thinking, creative problem-solving, skills in content planning, campaign development, brand storytelling, performance optimisation- impactfulresults.

As a Social Media Strategist at Independent Freelancer, I develop content strategies, campaign plans, and social media initiatives aligned with brand objectives and audience insights. My content calendars, social media content, creative assets, reel concepts, and campaign themes have supported brand awareness and increased engagement by up to 30%.

I use audience and competitor research, basic on-page SEO, and content performance analysis to identify opportunities and strengthen strategy. I also collaborate with designers and cross-functional teams to keep brand communication consistent across digital platforms.

I support organic and paid marketing initiatives through content planning, performance tracking, and strategic recommendations for campaign optimization. Before freelancing, I worked as an HR & Operations Associate at GA Group, where I managed employee engagement and coordination and supported team operations.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist

Current

Independent Freelancer

Apr 2023 - Present (3 years 6 months)

Developed content strategies, campaign plans, and social media initiatives aligned with brand objectives and audience insights. Increased engagement up to 30% for brands and businesses through content planning and performance analysis.

Content Strategy Social Media Strategy Campaign Planning Audience Research Competitive Analysis SEO Content Performance Auditing GA4 Social Analytics Creative Direction Concept Development Content Creation Brand Communications AI assisted content CMS Brand Management Stakeholder Management

HR & Operations Associate

GAGroup

Jun 2019 - Mar 2023 (3 years 9 months)

Managed employee engagement and coordination, conducted coaching and training for new hires, and assisted in performance management and evaluations. Supported team operations and workflow improvements.

Employee Engagement Training Performance Management Operations Workflow Improvement