Samra Sabeen
@samrasabeen
Brand Manager turning ecommerce growth and digital marketing strategy into measurable ROI through data and creative direction.
PakistanWhat I'm looking for
I’m a results-driven Brand Manager with 4+ years of experience leading ecommerce growth, digital marketing strategy, and content-driven campaigns. I combine data analytics with creative direction to build brand equity, capture market share, and deliver measurable ROI.
In my current agency role as Brand Manager — Ecommerce & Digital Marketing (Dec 2023 – Present), I serve as the primary client liaison and align internal teams with brand strategy. I plan and execute ecommerce sales roadmaps, analyze week-on-week performance, and monitor market trends, consumer behavior, and competitors to surface opportunities and risks.
Previously, as Brand Marketing Manager at Sky IT Services (Apr 2022 – Nov 2023), I drove digital marketing strategies for BabyStore.ae, generating 7-figure revenue within the first year. I improved efficiency with a 12% reduction in cost per acquisition, increased engagement (21,688 DAU/MAU; 9.0%), and boosted product performance through market research and competitive analysis using Google Trends and BuzzSumo.
Experience
Work history, roles, and key accomplishments
Brand Manager
Webworks
Dec 2023 - Present (2 years 7 months)
Serves as primary client liaison and aligns internal teams with ecommerce/digital brand strategy. Plans ecommerce sales roadmaps, analyzes week-on-week performance with monthly reporting, monitors competitors and consumer trends, and maintains consistent brand messaging across channels.
Brand Marketing Manager
Sky IT Services
Apr 2022 - Nov 2023 (1 year 7 months)
Led digital marketing strategy for BabyStore.ae (UAE ecommerce), generating 7-figure revenue in the first year. Managed SEO/SEM, email, social media, and display campaigns, reducing cost per acquisition by 12%, improving bounce rate by 38%, increasing user activity to 21,688 DAU/MAU (9.0%), and driving 32,557 total search clicks; also used Google Trends and BuzzSumo for market research and launche
Education
Degrees, certifications, and relevant coursework
University of Haripur
Bachelor of Science, Software Engineering
Bachelor of Science in Software Engineering from the University of Haripur in 2020.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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