Samanta Calderazzo
@samantacalderazzo
Marketing Analytics and Growth Strategy MBA (STEM) candidate driving pricing, segmentation, and performance with AI-enhanced data insights.
United StatesWhat I'm looking for
I’m an MBA (STEM) candidate specializing in Marketing Analytics and Growth Strategy, using data to drive pricing, customer behavior, and performance decisions across multiple industries. I translate financial and operational data into actionable insights, and I’m leveraging AI to enhance analysis and marketing decision-making.
Recently, as a Marketing & Growth Analytics Intern, I segmented customers by profitability and operational complexity to prioritize growth and pricing strategies. I built KPI dashboards tracking 8+ financial and operational metrics, and I identified an ~15% margin improvement opportunity that informed strategic pricing decisions.
Earlier, I led CRM and lifecycle optimization initiatives, driving ~400% subscriber growth through segmentation, automation, and funnel optimization, including messaging and segmentation A/B tests to improve engagement and ROI. Before that, I delivered analytics-driven growth for 5 clients (20–50% revenue growth) and improved campaign performance by ~25% through experimentation; I also helped drive ~80% revenue growth as Head of Sales & Marketing Operations while building and leading a team of 10.
Experience
Work history, roles, and key accomplishments
Marketing Analytics Intern
iPrevent
Jan 2026 - Present (5 months)
Analyzed customer and event data to segment clients by profitability and operational complexity, prioritizing growth and pricing strategies. Built KPI dashboards for 8+ financial and operational metrics, improving reporting cadence and identifying ~15% margin improvement opportunities.
Growth Strategy Analytics Intern
Running Lights Beverage
May 2025 - Present (1 year 1 month)
Led CRM and lifecycle optimization initiatives, driving ~400% subscriber growth through segmentation, automation, and funnel optimization. Identified journey friction points and ran A/B tests on messaging and segmentation to improve engagement and ROI.
Marketing & Analytics Consultant
Calderazzo Marketing
Jun 2020 - May 2024 (3 years 11 months)
Led analytics-driven growth strategies for 5 clients, achieving 20–50% revenue growth through pricing and go-to-market decisions. Implemented structured experimentation, improving campaign performance by ~25%.
Head of Sales & Marketing Ops
Stefano Gradi Alchimia
Jan 2018 - Jun 2020 (2 years 5 months)
Contributed to ~80% revenue growth through pricing, positioning, and operational improvements, earning promotion within 10 months. Built and led a team of 10 while improving forecasting and sales performance tracking.
Education
Degrees, certifications, and relevant coursework
William & Mary
MBA (STEM), Marketing and Business Analytics
Pursuing an MBA (STEM) specializing in Marketing and Business Analytics at William & Mary, with expected graduation in May 2026. Recipient of the Siegfried Fellow, a merit-based scholarship.
Availability
Location
United StatesAuthorized to work in
Job categories
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