
Salo Al
@saloal
Founder and operator with more than 15 years of experience building companies, teams and brands across multiple regions.
What I'm looking for
Co-founded CGIO Group and took it from a Danish platform into the UK and on to subsidiaries in Germany, the USA, Indonesia, the UAE and Canada. Built the founding brand and a team of 13 at Follow Alice. Since 2023 has led growth and AI transformation work with leadership teams in the UK and the UAE, covering diagnostics, governance, change across a network of more than 20,000 representatives and pilots taken through to daily operations.
Strongest where strategy has to turn into execution. Sets direction, builds the team, puts ownership and KPIs in place and stays close enough to delivery to fix what breaks. Equally comfortable in the boardroom, with P&L and budgets and in hands-on build work. Completed the LSE AI Leadership Accelerator in 2026.
Experience
Work history, roles, and key accomplishments
Co-Founder
CAPIO PRO
Aug 2024 - Present (2 years 3 months)
Co-founded an AI-powered marketing automation platform for regulated companies. Identified customer pain points and built a product strategy to address them, currently serving as consultant, advisor, and board member.
Founder
CAPIO PRO
Jan 2024 - Present (2 years 10 months)
Co-founded an AI transformation company helping leadership teams move from scattered AI experiments to measurable business results. Shaped the platform around customer pain points and defined the offer and pricing structure.
Board Member & Co-founder
CGIO GROUP LIMITED
Jan 2023 - Present (3 years 10 months)
Co-founded an auto glass platform for the Danish and UK markets, growing the UK branch rapidly and expanding to multiple international markets. Established vision, mission, ESG strategies, and oversaw HR, marketing, and financial functions.
Board Member & Shareholder
FOLLOW ALICE
Aug 2020 - Present (6 years 3 months)
Core member of the founding team for an adventure travel company, creating brand identity and managing marketing, communications, and acquisition channels. Currently serving as an advisory board member.
Chief Growth Officer
INOVARA
Oct 2025 - May 2026 (7 months)
Led AI Health Assessments across 6 client organisations and took 3 organisations through a structured AI foundations programme. Designed and implemented RACI frameworks, reducing decision bottlenecks and accelerating delivery timelines by 35%.
Growth Strategy Consultant
GENISTAR
Dec 2023 - Oct 2025 (1 year 10 months)
Conducted a full organisational diagnostic for an FCA-regulated financial education company, identifying growth blockers and leading an AI-powered digital transformation programme. Managed change management across a team of over 20,000 representatives.
CEO & Co-founder
CGIO GROUP LIMITED
May 2021 - Jan 2023 (1 year 8 months)
Co-founded and led an auto glass platform, developing the platform and mobile app, building a network of 120+ technicians, and managing brand, marketing, and financial operations.
CEO and Founder
CGIO Group Limited
Jan 2020 - Jan 2023 (3 years)
Took a Danish auto glass platform into the UK and incorporated subsidiaries in multiple countries. Built a nationwide network of 120 technicians and owned financial, legal, product, and brand functions.
CMO & Co-founder
FOLLOW ALICE
May 2017 - Aug 2020 (3 years 3 months)
Co-founded an adventure travel company, building the brand to a team of 13 people and managing all marketing, communications, and acquisition channels.
CMO and Founding Team
Follow Alice
Jan 2016 - Jan 2020 (4 years)
Created the brand identity for an adventure travel company and built marketing, communications, and acquisition channels. Grew the company to a team of 13 people.
Head of Media & Marketing
GENISTAR
May 2015 - Oct 2016 (1 year 5 months)
Created the brand and marketing strategy for an FCA-regulated financial education company, managing content creation and leading a rebranding initiative.
Head of Media and Marketing
Genistar
Jan 2015 - Jan 2016 (1 year)
Led a full rebrand and new corporate identity, and built content and an internal academy for more than 20,000 UK representatives.
CEO & Founder
THE ESCAPE
Mar 2011 - Dec 2015 (4 years 9 months)
Founded and ran an independent marketing agency producing music videos and TV commercials, increasing client sales by up to 12%. Created websites, social media campaigns, and offline products.
Owner
The Escape
Jan 2011 - Jan 2015 (4 years)
Ran an independent marketing agency, producing TV commercials that lifted client sales by up to 12% and music videos with over one million views.
Freelance Content Creator
Self Employed
Jun 2008 - Jun 2013 (5 years)
Provided creative design services including video production, brand building, graphic design, and web development. Created SEO strategies and managed social media for clients.
Education
Degrees, certifications, and relevant coursework
The London School of Economics and Political Science
AI Leadership Accelerator, AI Leadership
2025 - 2026
Activities and societies: Engaged with LSE faculty, executive coaching sessions and live interaction with senior industry practitioners; completed a portfolio of real-world AI leadership projects.
Completed a six-month executive programme focused on AI strategy, governance, ethics and responsible leadership for senior professionals.
London School of Economics and Political Science
AI Leadership Accelerator, AI Leadership
2025 - 2026
Completed the AI Leadership Accelerator, focusing on AI strategy, governance, ethics, and responsible leadership, including board-level investment cases for AI.
Frederiksberg HF
Higher Preparatory Examination (HF), General Studies
2006 - 2008
Completed the Higher Preparatory Examination (HF), a two-year Danish upper secondary programme giving access to university and other higher education.
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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