salma khemiri
@salmakhemiri
Data-driven Business Development Representative specializing in outbound strategy and B2B SaaS pipeline growth.
TunisiaWhat I'm looking for
I’m a Business Development Representative with 2 years in B2B SaaS and 5+ years in sales, owning outbound strategy end-to-end across US, UK, and UAE. I increased outbound SQL generation by 483% YoY through lead scoring model redesign and ICP refinement, and in 2025 I generated $4.4M pipeline as sole owner of inbound and outbound strategy across email, LinkedIn, and cold call.
I’m comfortable operating lean—I took full ownership of inbound and outbound after team downsizing without dropping pipeline performance. I build and maintain funnel and KPI dashboards with Power BI and HubSpot to prioritize accounts and sharpen targeting, and I’ve opened enterprise opportunities with Apple, Netflix, Moët Hennessy, and Allegro.
Experience
Work history, roles, and key accomplishments
Business Development Representative
Mass Analytics
Apr 2024 - Apr 2026 (2 years)
Owned inbound and outbound business development strategy after team downsizing, maintaining and growing pipeline performance under reduced headcount. Increased outbound SQL generation by 483% YoY through lead scoring model redesign and ICP refinement, generating $4.4M pipeline in 2025 and improving LinkedIn response rates to 30%.
Sales Executive
In2Trade
Jan 2023 - Nov 2023 (10 months)
Prospected EU and US FMCG brands via cold calls and email, securing meetings with brands including Oatly, Kettle Chips, and Arizona. Managed partner relationships (e.g., Tony's Chocolonely, Fazer, Lorenz) and performed competitive benchmarking to support Turkish market pricing and brand potential.
International Relations & Product Lead
AIESEC in Tunisia
Feb 2020 - Jan 2022 (1 year 11 months)
Led a cross-functional sales team to achieve #1 global ranking and coordinated sales operations across the organization. Built KPI dashboards and implemented a lead nurturing system to improve conversion and retention.
Education
Degrees, certifications, and relevant coursework
Higher Institute of Management of Tunis
Master's in Marketing Research, Marketing Research
2019 - 2022
Completed a master’s program in Marketing Research at the Higher Institute of Management of Tunis from 2019 to 2022.
Higher Institute of Management of Tunis
Licence in Marketing, Marketing
2016 - 2019
Earned a Licence in Marketing at the Higher Institute of Management of Tunis from 2016 to 2019.
Availability
Location
TunisiaAuthorized to work in
Job categories
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