Salma Braimah
@salmabraimah
I build brand systems, content strategies, and PR programs that grow audience engagement.
GhanaWhat I'm looking for
At EchoHouse Africa, I direct brand strategy across five client accounts, including Ecobank and Guinness Ghana. I set voice, visual, and narrative standards while leading executive communications and PR.
I've built brand systems from the ground up—voice guidelines, messaging frameworks, visual standards, and editorial plans—and align content with paid and organic distribution. This approach drove 45% engagement growth in three months and 75% reach growth across managed platforms.
Previously at Ronin Africa and DMTCA, I created editorial frameworks, wrote long-form narratives and executive thought leadership, and presented communications strategies to senior stakeholders. I was promoted to Senior Digital Account Manager within 12 months at DMTCA.
I'm experienced in leading designers, writers, media buyers, and freelancers across remote, async-first teams, using performance reporting, sentiment monitoring, and AI-assisted workflows to protect reputation and improve output.
Experience
Work history, roles, and key accomplishments
Account Manager
EchoHouse Africa Ltd.
Sep 2024 - Present (1 year 11 months)
Owned brand strategy for five client accounts, including Ecobank and Guinness Ghana, setting voice, visual, and narrative standards. Directed a cross-functional team of five and led PR strategy, achieving 45% growth in engagement and 75% growth in reach.
Content Strategist & Brand Manager
Ronin Africa
Jul 2023 - Aug 2024 (1 year 1 month)
Created brand voice and editorial frameworks from scratch for client brands, replacing ad hoc copy decisions with documented standards. Wrote across formats, partnered with web and design teams, tracked media sentiment, and managed freelance writers and budgets.
Senior Digital Account Manager
DMTCA
Apr 2020 - Dec 2021 (1 year 8 months)
Promoted to Senior Digital Account Manager within 12 months, leading a team of copywriters and designers. Managed brand and content strategy for five client brands, presented to C-suite stakeholders, and contributed to new business pitches.
Digital Account Manager
DMTCA
Apr 2020 - Dec 2021 (1 year 8 months)
Managed brand and content strategy for client brands, owning voice and editorial standards on every channel. Built editorial calendars in step with paid and organic media plans.
Marketing Associate & Social Media Manager
CYST Company Limited
Oct 2018 - May 2019 (7 months)
Produced brand copy and content across social platforms for fintech and cryptocurrency clients, holding voice consistency and editorial quality. Handled community engagement and escalations, protecting brand reputation.
PR & Social Media Manager
DreamOval Limited
Dec 2016 - Jul 2018 (1 year 7 months)
Managed PR and brand communications, producing press materials and delivering live coverage of company events and product launches. Ran the PR and awareness campaign for Qikli, a fintech product.
Education
Degrees, certifications, and relevant coursework
University of Ghana
Master of Arts, Communication Studies
2022 - 2023
Completed a Master of Arts in Communication Studies.
Ghana Institute of Journalism
Bachelor of Arts, Communication and Journalism
2013 - 2016
Completed a Bachelor of Arts in Communication and Journalism.
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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