Abigail Gyabaa Peprah

I’m a strategic communications and digital advocacy professional with over 5 years of experience supporting campaigns for global non-profits across Africa, Asia, Latin America and North America. I translate complex sexual reproductive health and human rights issues into accessible, engaging stories that strengthen advocacy, build community, and inspire action.

In my current role as a Communications Officer for global campaigns, I lead multi-country digital communications across multiple regions and coordinate regional communications with country consultants, external partners, and stakeholders. I develop quarterly communications strategy and editorial calendars aligned to campaign priorities and objectives, and I produce monthly and quarterly reporting to turn insights into practical recommendations.

I manage website content updates through WordPress to keep blogs accurate, optimized, and aligned with organizational messaging—driving a 10% increase in website sessions. I also coordinate and manage relationships with influencers, creative agencies, and partner organizations, contributing to a 57% increase in referrals and a 35% increase in landing page sessions, while maintaining consistency across blog and campaign copy.

Alongside campaign work, I’ve built an organic audience of over 16,800 and generated over 6 million views per year through educational storytelling, averaging 50,000 views per post. I facilitate monthly community conversations through “EdenTheEvent,” host feminist discussions via “Unholy feminist,” and support training on sexual violence through “togetHER against sexism,” bringing a community-first, behavior-change approach to my communications.