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Sally Mwasaru

@sallymwasaru

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Results-driven Communications and Marketing Specialist with over a decade of experience.

Kenya

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What I'm looking for

I am looking for a role that fosters innovation and strategic growth in a collaborative environment.

I am a results-driven Communications and Marketing Specialist with over a decade of experience in developing impactful initiatives across both nonprofit and corporate sectors. My expertise lies in social media content creation, analytics, and strategic campaign planning, where I focus on creating engagement across diverse audiences. As the co-founder of Elite Women Ke Community, I lead programs that empower women through mentorship and skill-building workshops, showcasing my commitment to community engagement and social impact.

Throughout my career, I have demonstrated success in simplifying complex data into accessible insights and optimizing content to increase reach and relevance. My roles have included Marketing and Communications Manager at Royal Nairobi Golf Club, where I designed comprehensive communication plans and leveraged analytics to enhance campaign performance. I am eager to apply my extensive experience and strategic mindset to a senior communications or marketing role that champions innovation and growth.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Elite Women Ke Community

Jul 2023 - Present (1 year 11 months)

Co-founded a community initiative focused on empowering women through mentorship and skill-building workshops. Developed communication strategies and social media campaigns to enhance community engagement and outreach.

Strategic Communications Social Media Campaign Optimization Stakeholder Management

Marketing and Communications Manager

Royal Nairobi Golf Club

Oct 2021 - Jun 2023 (1 year 8 months)

Managed comprehensive communication plans and social media activities to enhance organizational reach. Leveraged analytics for data-driven decisions and produced creative content that aligned with organizational values.

Social Media Management Google Analytics Content Creation Campaign Optimization Stakeholder Management

Communications Officer

Royal Nairobi Golf Club

Feb 2021 - Oct 2021 (8 months)

Orchestrated daily social media content and streamlined content development processes. Analyzed campaign performance metrics to optimize communication strategies and enhance organizational presence.

Social Media Content Strategy Data Analysis Stakeholder Management Strategic Communications

Digital Marketing Consultant

Freelance

Feb 2019 - Dec 2020 (1 year 10 months)

Executed social media strategies for various clients, optimizing brand visibility and audience engagement. Utilized data analytics to track performance and refine targeting for improved conversion rates.

Digital Marketing Social Media Strategy Data Analytics Content Creation Campaign Optimization

Marketing Manager

Cake City Kenya

Sep 2017 - Jan 2019 (1 year 4 months)

Formulated marketing strategies to elevate brand positioning and sales performance. Managed marketing collateral and secured financial resources through strategic negotiations.

Marketing Strategy Brand Marketing Market Analysis Stakeholder Engagement Campaign Management

E-commerce Manager

Prideinn Paradise Beach Resort Shanzu

Nov 2015 - May 2017 (1 year 6 months)

Managed e-commerce operations, enhancing online visibility and customer engagement. Developed strategies to optimize the digital sales process and improve customer experience.

Digital Marketing Customer Engagement Strategy Development

Education

Degrees, certifications, and relevant coursework

Jomo Kenyatta University of Agriculture and Technology

Bachelor's Degree, Business Information Technology

2014 - 2018

Completed a Bachelor's Degree in Business Information Technology, focusing on the integration of business and technology to enhance organizational performance.