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Sakshi Panvelkar

@sakshipanvelkar

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CRM & Marketing Automation Specialist at SHEIQ, automating campaigns that increased audience engagement by 30%.

United Kingdom

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What I'm looking for

I'm seeking a client-facing CRM & AI Solutions role at a Top 10 Elite HubSpot Solutions Partner, where I can apply my hands-on HubSpot expertise and work with automation and emerging technologies.

At SHEIQ, I spearhead multi-channel campaigns and automated workflows that increased audience engagement by 30%. I also managed end-to-end event marketing for the brand launch at MBS Event London, including WordPress landing pages and registration pipelines.

At Fenwick, I coordinated lifecycle marketing campaigns across product departments and worked with Product, Ecommerce, and Developer teams to execute automated campaigns in Salesforce CRM and Marketing Cloud. I refined customer segmentation and messaging rules, improving campaign engagement by 20%.

I built and launched Metric & Mocha, a marketing intelligence platform publishing SEO-optimised analysis of CRM, lifecycle frameworks, and automation. I track its traffic and conversions in GA4, and I'm interested in bringing my HubSpot expertise to a client-facing CRM & AI Solutions role at a Top 10 Elite HubSpot Solutions Partner.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Campaign Executive

Current

SHEIQ

Feb 2026 - Present (9 months)

Spearheaded multi-channel marketing campaigns across email, organic social, and digital touchpoints, deploying automated workflows that achieved a 30% increase in audience engagement. Owned end-to-end event marketing for the brand launch at MBS Event London, managing promotional outreach, WordPress landing pages, and registration pipelines.

Email Marketing Social Media Marketing WordPress Generative AI Jira GA4 Event Marketing Campaign Management

CRM Executive

Fenwick

Aug 2024 - Sep 2026 (2 years 1 month)

Acted as central project manager for lifecycle marketing campaigns across multiple distinct product departments, maintaining an integrated calendar to eliminate scheduling conflicts and audience overlap. Partnered cross-functionally with Product, Ecommerce, and Developer teams in Jira and Confluence to build and execute automated campaigns in Salesforce CRM and Marketing Cloud.

Salesforce Salesforce Marketing Cloud Jira Confluence Lifecycle Marketing Campaign Management Data Segmentation

Email Marketing Associate

GAO Tek

Apr 2025 - Jul 2025 (3 months)

Collaborated directly with US-based teams during core US business hours, managing B2B email marketing campaigns and scheduling in HubSpot. Utilized Microsoft Excel and PowerPoint to analyze campaign metrics and present executive performance decks to senior stakeholders.

HubSpot Email Marketing B2B Marketing Excel PowerPoint Campaign Analytics

Marketing Executive

LIC India

Jan 2021 - Nov 2022 (1 year 10 months)

Managed demographic and transactional email marketing campaigns, boosting policyholder engagement and lifecycle retention. Collaborated with creative teams to produce high-performing content aligned with multi-touch acquisition goals.

Email Marketing Lifecycle Marketing Content Creation Campaign Management

Marketing and CRM Manager

RacketScience

Executed full-funnel digital marketing strategies across paid digital (Meta Ads) and automated email workflows, driving student acquisition and brand visibility. Built custom WordPress landing pages and integrated automated CRM lead capture pipelines, performing routine plugin troubleshooting to ensure high conversion rates.

Digital Marketing Meta Ads Email Marketing WordPress CRM Lead Capture Analytics ROI Optimization

Education

Degrees, certifications, and relevant coursework

University of Hertfordshire

Master of Science, International Business

2023 - 2024

Grade: Distinction

MSc in International Business with Distinction. Dissertation evaluated social-CRM integration and digital marketing strategies at Wendy's, analyzing campaign engagement metrics and behavioral data to measure impact on customer retention and brand loyalty.

University of Mumbai

Bachelor of Management Studies, Management Studies

2019 - 2022

Grade: 9.1/10

Bachelor of Management Studies with a grade of 9.1/10. Final year project compared HDFC AMC and UTI Mutual Fund, analyzing regional distribution channels and customer acquisition strategies.