Sakina Ali
@sakinaali
I build retail brand narratives and integrated campaigns that drive engagement across multi-market audiences.
What I'm looking for
At Jones the Grocer, I oversee CMS and e-commerce content strategy while maintaining brand consistency across retail touchpoints with head office and franchise teams.
I plan BTL and OOH activations, in-store events, seasonal campaigns, social calendars, and end-to-end photo and video production. I also manage delivery-platform content across Talabat, Keeta, and Noon, ensuring accurate menus, pricing, and visuals.
With over seven years in brand and content strategy across F&B, hospitality, FMCG, e-commerce, and healthcare, I connect creative campaigns to measurable business impact through CRM, paid media, reporting, and agency collaboration.
Experience
Work history, roles, and key accomplishments
Marketing Executive
Jones the Grocer
Jun 2025 - Aug 2026 (1 year 2 months)
Oversee CMS and e-commerce content strategy, ensuring brand consistency across retail touch points. Plan and execute BTL and OOH activities, manage content calendars, and design monthly EDMs via Klaviyo.
Education
Degrees, certifications, and relevant coursework
Sakina hasn't added their education
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