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Charne Shehab

@charneshehab

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Marketing executive driving digital growth, SEO, and social engagement.

United Arab Emirates

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What I'm looking for

I seek hybrid or remote marketing roles in the UAE where I can lead digital growth, drive social and SEO performance, and apply data-driven content strategies for measurable brand impact.

I am a results-driven marketing executive with experience leading digital growth, social media strategy, SEO improvements, and website management across competitive markets. I combine creative content execution with data-driven decision-making to support measurable business objectives.

My recent roles include leading end-to-end digital initiatives at Pathway Healthcare and growing Instagram reach by 45% in four months as Social Media Manager at 30 Minute Hit, where I produced short-form video, ran branded campaigns, and optimized retention via Meta Insights and Mailchimp.

I bring additional strengths from retail and brand experience roles in South Africa, training and coaching certifications, and a focus on audience psychology; I’m open to hybrid and remote marketing opportunities within the UAE market.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Pathway Healthcare UK

Report to the business owner and lead end-to-end digital marketing initiatives across social, web, and search channels to improve brand visibility and campaign performance. Implement SEO and analytics-driven optimizations that enhance engagement and identify growth opportunities.

Digital Marketing SEO Social Media Management Content Strategy Web Analytics Campaign Optimization Competitor Analysis Website Management

Business Development Executive

True North Marketing

Jan 2025 - Dec 2025 (11 months)

Conducted LinkedIn outreach and lead generation for brand collaborations, researched AI tools to streamline content workflows, and authored thought-leadership content to increase visibility. Aligned marketing research with founder-led growth objectives.

Lead Generation AI Tools Content Marketing Thought Leadership Business Development

Social Media Manager

30 Minute Hit

Jan 2024 - Dec 2025 (1 year 11 months)

Developed and executed a content strategy that increased Instagram reach by 45% in four months and produced short-form video campaigns to strengthen community engagement and retention. Managed email campaigns and LinkedIn content to support promotions and brand positioning.

Social Media Strategy Content Creation Short form Video Instagram Mailchimp Campaign Analysis Community Engagement

Head Buyer & Marketing Assistant

Best Clothing and Gifts

Jan 2022 - Dec 2023 (1 year 11 months)

Supported social content production, styled product photography, and designed promotional materials for digital and offline campaigns while coordinating vendors and production timelines to ensure campaign readiness.

Content Production Visual Merchandising Campaign Coordination Vendor Management Event Planning

Luxury Brand Experience

Various Brands

Jan 2022 - Dec 2023 (1 year 11 months)

Held client relations, store management, and visual merchandising roles at luxury retailers (Versace, Calvin Klein, Hydraulics Avantgarde, Lipsy London), ensuring brand standards, in-store activations, and VIP customer experiences.

Client Relations Visual Merchandising Store Management In Store Activations Styling VIP

Social Media Coordinator

Church Community Group

Jan 2020 - Dec 2022 (2 years 11 months)

Designed and managed social content and hosted weekly Instagram Live sessions to discuss mental health and well-being, strengthening online engagement during COVID-19 restrictions.

Social Media Management Content Design Live Streaming Community Engagement