Fatma Al Suwaidi

At L’Oréal Middle East, I lead regional content and CRM strategy for the Professional Products Division, adapting global priorities for audiences across the UAE, KSA, GCC, Levant and Pakistan.

I build Email, WhatsApp and lead-generation journeys around launches and commercial calendars, using audience behaviour, segmentation and performance data to improve engagement and conversion. In my CRM work, I increased CRM contribution to total revenue from 5% to 20% within one year through automated lifecycle journeys, personalised communications and performance optimisation.

Previously, I exceeded sales targets while managing online merchandising for AllSaints and Shiseido at Majid Al Futtaim, and developed customer relationships and public-sector opportunities at Dell EMC. My experience spans beauty, fashion, retail and technology, connecting content, commerce and customer journeys across digital touchpoints.