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Sahel Samawi

@sahelsamawi

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I drive data-led growth, logistics performance, and cost optimization across MENA e-commerce platforms.

Jordan

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What I'm looking for

I'm looking to lead data-driven growth, logistics, or operational strategy initiatives where I can translate insights into scalable improvements, strengthen cross-functional execution, and deliver measurable business impact.

At Careem, I led growth strategy for Careem Plus in Jordan, driving 25% growth in active users and improving retention by 11.6% through segmentation and user-journey optimization.

I used A/B testing and analytics to increase transactions per user by 18%, while building executive dashboards for CAC, LTV, ARPU, and retention. I also led the launch and scaling of Box and Express services, owning pricing, configuration, and performance tracking.

Previously, I improved logistics planning and performance at Careem, achieving 99.8% supply reliability, reducing delivery time by 13%, increasing captain utilization by 12%, and delivering €1.6M in cost savings. At Talabat, I built operational frameworks and a driver support platform that reduced support contact rates by 25%.

With an Industrial Engineering background, an MBA, and certifications in Lean Six Sigma, Agile, and project management, I translate data into scalable growth and operational improvements.

Experience

Work history, roles, and key accomplishments

Growth Lead

Careem

Dec 2024 - Aug 2025 (8 months)

Led growth strategy for Careem Plus in Jordan, managing cross-functional teams to drive 25% growth in active users. Improved customer retention by 11.6% and increased transactions per user by 18% through A/B testing and analytics.

A B Testing Analytics Segmentation User Journey Optimization Executive Dashboards CAC LTV ARPU Retention Pricing Market Analysis

Senior Logistics Planning & Performance Specialist

Careem

Apr 2022 - Dec 2024 (2 years 8 months)

Achieved 99.8% supply reliability and zero operational downtime through accurate forecasting and demand planning. Improved delivery efficiency by reducing delivery time by 13% and increasing captain utilization by 12%, delivering €1.6M in savings.

Forecasting demand planning Logistics Optimization Cost Reduction 3PL Management Cross Functional Collaboration KPI Monitoring

Logistics Coordinator

Talabat

Mar 2021 - Apr 2022 (1 year 1 month)

Developed an operations compliance framework, increasing workforce availability by 20% and improving shift adherence. Led Cash-on-Delivery optimization, reducing bad debt by ~18% and managed logistics projects.

Compliance Frameworks Workforce Management Cash On Delivery (COD) Funnel Optimization Data Accuracy Logistics KPIs Project Management

Supply Chain & Purchasing Intern

Bosch

Sep 2019 - Feb 2020 (5 months)

Supported supply chain and purchasing operations through supplier coordination, order tracking, and performance monitoring. Conducted data analysis and demand planning, and maintained SAP data systems.

Supplier Coordination Order Tracking Data Analysis demand planning SAP Documentation

Supply Chain Intern

Al Hikma Pharmaceutical

Aug 2018 - Sep 2018 (1 month)

Conducted backlog analysis on open orders and evaluated stock availability for samples and in-transit inventory. Prepared shipping documentation and received training on SAP MM/SD.

Backlog Analysis Inventory valuation SAPMM SAP SD Shipping Documentation