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safouen ben hmida

@safouenbenhmida

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I build 360° brand, product, digital, and event marketing strategies that drive visibility, engagement, and growth.

Tunisia

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What I'm looking for

I'm looking to lead brand, product, digital, and strategic marketing initiatives where I can combine market insight, creative execution, performance analysis, and cross-functional collaboration to drive measurable growth.

At Dongfeng Motor Tunisia, I lead brand strategy across digital, showrooms, events, and communications while directing creative production, acquisition campaigns, customer journeys, and conversion performance.

Previously at Poulina Group Holding – El Mazraa, I managed a portfolio of 50+ products, including lifecycle strategy, pricing, market positioning, research, and launches such as high-protein meat sticks and a new hotdog product.

My experience also includes after-sales marketing and major accounts for Fiat, Jeep, and Alfa Romeo, where I developed fleet portfolios, analyzed business KPIs, deployed campaigns, and created Tunisia's first annual fleet customer meeting concept. I bring hands-on experience in marketing strategy, product launches, digital transformation, partnerships, and event activation.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Dongfeng Motor Tunisia

Feb 2026 - Present (7 months)

Leading brand strategy across all touchpoints and driving a 360° marketing plan to strengthen brand positioning and visibility. Overseeing creative direction, digital strategy, community management, and event marketing.

Brand Management Creative Production Digital Strategy Community Management Social Media Event Marketing Direct Marketing Content Creation Campaign Management KPI Tracking Budget Management

Marketing Strategist

Xora Creative Labs

Apr 2026 - Jun 2026 (2 months)

Prepared the agency's 2026 roadmap, including launch plan, marketing strategy, and commercial targeting. Developed a 3-month content plan and built and trained the team.

Marketing Strategy Content Planning Media Buying team training Project Management

Strategic Projects Manager

Tunav It Group

Dec 2025 - Jun 2026 (6 months)

Managed and coordinated multi-channel projects to accelerate growth in digital and sales. Led website redesign, audited digital solutions, and structured strategic partnerships.

Project Management Digital Strategy Website Redesign Product Roadmap Partnership Development UX Optimization

Product Manager

Poulina Group Holding - El Mazraa

Jun 2025 - Feb 2026 (8 months)

Managed a portfolio of 50+ products, overseeing lifecycle strategies, pricing, and market positioning. Led product launches and collaborated with cross-functional teams to ensure brand consistency.

Product Management Market Research Competitive Analysis Product Launch Pricing Strategy Brand Positioning Marketing Campaigns

Marketing Project Manager

Tunav It Group

Jun 2024 - Jun 2025 (1 year)

Defined a 360° marketing strategy and coordinated rebranding initiatives. Structured digital communication plans and launched new products, including Dashcams and Automotive GPS Upgrades.

Marketing Strategy Digital Communication Product Launch Content Creation Event Participation

After-sales Marketing & Major Accounts Manager

Italcar SA - Fiat, Jeep & Alfa Romeo

Aug 2022 - Jun 2025 (2 years 10 months)

Managed major accounts and fleet customers, developing a portfolio of 70-90 new accounts annually. Analyzed business KPIs, elaborated strategic plans, and deployed after-sales marketing campaigns and events.

Key Account Management Fleet Management Strategic Planning Data Analysis Event Management Customer Retention Reporting

Field Investigator

Emrhod Consulting

Aug 2021 - Oct 2021 (2 months)

Led surveys and analyzed citizen satisfaction across key sectors. Conducted a study on citizens' use of banking services to identify behavioral patterns.

Survey Design Data Collection Data Analysis Market Research

Freelance Sales Representative

Thinkcom Agency

Aug 2021 - Oct 2021 (2 months)

Prospected and converted clients for marketing services, assessing and analyzing their needs. Developed tailored business proposals and followed up through contract signature.

Sales Prospecting Proposal Development Contract Negotiation

Marketing Project Specialist Intern

Tawelti

Feb 2021 - May 2021 (3 months)

Created a launch plan for a mobile application including social media content strategy. Elaborated a qualitative study with 40 restaurant managers to analyze application potential.

Marketing Strategy Social Media Strategy Qualitative Research Content Creation Media Planning