At KPMG UK, I lead the Test & Learn pillar, turning optimisation opportunities into structured email experiments with clear hypotheses, QA requirements, success metrics and reporting.
I build roadmaps across newsletters, automated journeys, landing pages, forms, nurture programmes and lead scoring. My A/B tests cover subject lines, personalisation, sender names, CTAs, send times, layouts and content hierarchy to improve conversion-focused customer journeys.
Previously at the International Compliance Association, I owned end-to-end Marketo campaigns, including Smart Campaign automation, landing pages, forms, segmentation, lead nurturing and re-engagement journeys. I also developed Power BI and Marketo reporting, UTM frameworks and campaign governance practices.
My earlier Amazon India experience strengthened my B2B lead generation, CRM, segmentation and analytics capabilities. I use campaign data, customer engagement signals and confidence-led testing to turn insights into practical improvements.
