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Sachin Nandan

@sachinnandan1

Performance analytics and campaign operations professional driving KPI reporting and multi-channel ad optimisation for international clients.

India
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What I'm looking for

I’m open to a remote role where I can own performance analytics and campaign operations—building dashboards, reporting KPIs, automating monitoring, and optimising multi-channel campaigns with clear stakeholder communication and fast decision cycles.

I’m a marketing performance and campaign operations professional with 2+ years of experience in KPI reporting, campaign optimisation, and stakeholder communication for international clients. I focus on turning multi-channel data into clear, decision-ready insights.

In my current role (June 2024–Present), I monitor and report ROAS, CPL, CTR, and conversion KPIs for clients with 4–5 figure monthly ad budgets. I built self-serve campaign dashboards adopted by 3 business teams, reducing ad-hoc reporting requests, and I reduced campaign anomaly resolution time by 35% through automated monitoring. I also optimised reporting pipelines to cut processing time by 40% and accelerate time-to-insight.

I act as the sole analytics point-of-contact for CX, Revenue, and Operations, translating performance questions into structured, actionable reports. I’ve led onboarding of new client data domains—building performance models, defining KPIs, and preparing stakeholder briefings—reducing setup time by 30%.

Experience

Work history, roles, and key accomplishments

XI
Current

Performance & Campaign Analyst

Xact Innovation Inc

Jun 2024 - Present (1 year 11 months)

Monitored and reported multi-channel marketing performance, surfacing ROAS, CPL, and conversion KPIs to support client-facing weekly reviews for 4–5 figure monthly ad budgets. Built self-serve dashboards adopted by 3 business teams, reduced campaign anomaly resolution time by 35%, and improved onboarding setup time by 30%.

Education

Degrees, certifications, and relevant coursework

OT

Oriental Institute of Science & Technology

Bachelor of Technology, Computer Science Engineering

Grade: CGPA: 7.92/10

Earned a Bachelor of Technology in Computer Science Engineering, graduating in June 2024. Secured a CGPA of 7.92/10.

Tech stack

Software and tools used professionally

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