Sachin Nandan

I’m a marketing performance and campaign operations professional with 2+ years of experience in KPI reporting, campaign optimisation, and stakeholder communication for international clients. I focus on turning multi-channel data into clear, decision-ready insights.

In my current role (June 2024–Present), I monitor and report ROAS, CPL, CTR, and conversion KPIs for clients with 4–5 figure monthly ad budgets. I built self-serve campaign dashboards adopted by 3 business teams, reducing ad-hoc reporting requests, and I reduced campaign anomaly resolution time by 35% through automated monitoring. I also optimised reporting pipelines to cut processing time by 40% and accelerate time-to-insight.

I act as the sole analytics point-of-contact for CX, Revenue, and Operations, translating performance questions into structured, actionable reports. I’ve led onboarding of new client data domains—building performance models, defining KPIs, and preparing stakeholder briefings—reducing setup time by 30%.