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Sabrina FioreSF
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Sabrina Fiore

@sabrinafiore

Senior Product and UI/UX Designer. Based in Barcelona. With almost a decade of international experience.

Spain
Message

What I'm looking for

I'm looking to lead end-to-end product design for complex digital products, partnering closely with Product and Engineering to turn user needs and emerging AI capabilities into scalable, accessible experiences.

I’m a Senior Product & UI/UX Designer with 8 years of international experience across fintech, retail, e-commerce, enterprise SaaS, media, and AI.

I’ve built design systems from scratch for multiple companies, including an enterprise AI platform developed with Telefónica and RTÉ Player across mobile, desktop, and smart TV. At Accenture, I redesigned KIKO Milano’s omnichannel e-commerce and loyalty experience, contributing to +22% product-page conversion, +41% loyalty-points redemption, and +28% 90-day repeat purchases.

More recently, I’ve designed AI-powered products using LLM and GPU-based technologies, translating complex technical requirements into intuitive experiences for both technical and non-technical users. I combine product strategy, UX/UI, data-informed design, design systems, and technical knowledge to create scalable products that deliver measurable business and user outcomes.

Experience

Work history, roles, and key accomplishments

Accenture logoAC

Product Designer

Mar 2023 - Feb 2026 (2 years 11 months)

Owned the full product design lifecycle for global B2C and B2B brands, from research and discovery to launch
• Led the omnichannel redesign of KIKO Milano's e-commerce and loyalty experience across web and mobile, applying brand identity and pixel-perfect UI, validating decisions through experimentation and stakeholder collaboration.

Fincons Group logoFG

Product - UI/UX Designer

Mar 2021 - Mar 2023 (2 years)

+44% development speed · +31% content discovery · unified design system across 5 platforms
• Designed and maintained a scalable design system for Ireland's national broadcaster's RTE and live streaming service across mobile, desktop, and Smart TV platforms.
• Partnered with stakeholders and engineers to translate research and business requirements into production-ready UI.

Education

Degrees, certifications, and relevant coursework

BD

BAU, Centre Universitari d'Arts i Disseny

Master, Product UI/UX Design

Master in Product UI/UX Design from BAU, Centre Universitari d'Arts i Disseny, Barcelona.

AR

Accademia di Belle Arti di Roma

Bachelor of Fine Arts, Fine Arts

Bachelor of Fine Arts from Accademia di Belle Arti di Roma.

Tech stack

Software and tools used professionally

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