At European Innovation Academy, I lead growth marketing and student acquisition initiatives across London, Rome, and Porto. I manage and optimize Meta Ads and Google Ads campaigns across international markets and funnel stages.
I connect paid media data with GA4, GTM, Typeform, CRM, and Looker Studio to evaluate attribution and lead quality. I analyze CPL, CPC, CTR, CVR, CPA, and ROAS to optimize audiences, budgets, and conversion performance.
At DEPT, I provided insights on active campaigns and built campaigns on DSPs including DV360, The Trade Desk, and Google Ads. I identified optimization opportunities and recommended additional campaigns to support agency revenue.
At Dentsu, I conducted A/B tests and contributed to funnel strategies, landing-page CRO, and client performance reporting. I also oversaw a monthly budget of over $300,000 for multiple brands.
