Open to opportunities

Sabrina Anderson

@sabrinaanderson

Message

Project and marketing program leader driving data-driven execution across multi-state campaigns.

United States

Message

What I'm looking for

I’m looking for a role where I can lead cross-functional programs, manage budgets, and drive measurable outcomes using data and strong stakeholder alignment. I want to keep building scalable workflows, executive reporting, and high-impact events and campaigns.

I’m a results-driven project management professional with 7+ years leading cross-functional initiatives, optimizing processes, and aligning stakeholders to deliver business objectives. I’ve managed multi-state marketing efforts end-to-end—timelines, budgets, deliverables, and performance outcomes.

At Brightspeed, I lead execution for 300+ events and campaigns, ensuring on-time delivery and consistent brand alignment to maximize KPIs. I direct teams across sales, creative, agencies, and external partners, and I’ve supported national campaigns generating 4.7M+ impressions. I also oversee vendor sourcing, contract negotiation, and performance management to protect cost efficiency and quality.

I’m strongest in turning strategy into measurable execution: building project roadmaps, applying data analytics to track KPIs and ROI, and continuously improving workflows. I’ve managed a $4.25M program budget, implemented scalable Asana tracking systems, and produced executive-level reporting and dashboards that surface risks and opportunities. Earlier roles strengthened my operations and event execution background through large-scale roadshows, corporate events, and structured coordination.

Experience

Work history, roles, and key accomplishments

Current

Local Marketing Manager

Current

Brightspeed

Nov 2024 - Present (1 year 7 months)

Led end-to-end project management for multi-state marketing initiatives, aligning timelines, budgets, and deliverables to organizational goals. Managed 300+ events and campaigns, directing cross-functional teams to deliver integrated national campaigns generating 4.7M+ impressions.

Project Management Program Management Cross functional Leadership Budget Management Stakeholder Management Vendor Management Risk Mitigation

Local Marketing Program Manager

Brightspeed

Mar 2024 - Nov 2024 (8 months)

Managed a $4.25M program budget, ensuring accurate forecasting, allocation, and financial tracking. Built scalable workflows in Asana, coordinated multi-region timelines across stakeholders, and delivered executive dashboards to improve execution and visibility.

Program Management Budget Management Asana Stakeholder Management Process Optimization Risk Mitigation Executive Reporting Cross functional Coordination

Executive Coordinator

Brightspeed

Aug 2022 - Mar 2024 (1 year 7 months)

Coordinated end-to-end delivery of high-visibility corporate projects, including leadership conferences and company-wide events. Oversaw project planning, budgeting, vendor negotiations, and on-site execution while aligning executive stakeholders on scope and success metrics.

Project Planning Budget Management Vendor Management Stakeholder Management Risk Mitigation Scheduling Cross functional Coordination Process Optimization Executive Communication

Licensed Loan Assistant

Silverton Mortgage

Dec 2020 - Aug 2022 (1 year 8 months)

Coordinated multiple concurrent loans, ensuring adherence to timelines, compliance standards, and client expectations. Streamlined documentation and communication processes to improve turnaround time and accuracy.

Loan Administration & Compliance Documentation Management Client Communication Scheduling Process Optimization Risk Mitigation

Sales Coordinator & Event Planner

Husqvarna

Aug 2017 - Dec 2020 (3 years 4 months)

Led project management for national and international events, including a 14-stop U.S. & Canada roadshow. Managed logistics, vendor relationships, and budgets; negotiated contracts to reduce costs while maintaining delivery quality across multiple markets and teams.

Event Planning Logistics Management Contract Management Budgeting Project Management Stakeholder Management Process Optimization

National Sales Assistant

Beasley Media Group

Jul 2016 - Aug 2017 (1 year 1 month)

Supported project coordination for national advertising campaigns and client deliverables. Managed reporting, timelines, and communication between internal teams and clients to ensure on-time delivery.

Sales Support Campaign Coordination Reporting Client Communication Stakeholder Management Project Coordination Microsoft Office Suite Risk Mitigation