I'm an analytics specialist with 5 years of experience, currently Head of Analytics at Scandiweb, a digital commerce agency, where I lead a team of ~15.
My work is turning data into decisions, end to end: translating business needs into KPIs and tracking requirements, engineering the setup (GA4, GTM, client and server-side tracking, dataLayer), modeling raw data in BigQuery with SQL, and delivering dashboards and analysis in Looker Studio and Power BI. I've done this across 150+ client accounts, mostly in e-commerce, covering conversion funnels, customer segmentation, cart-abandonment, product performance, and A/B testing for CRO teams. I also handle consent and privacy compliance (Consent Mode, CMPs, GDPR/CCPA).
Lately I'm focused on AI-assisted analytics: building agents and reusable patterns into the workflow, and directing tools like Claude Code and MCP to build internal tools rather than scoping them out. I'm most interested in hands-on analytics and measurement roles where I can stay close to the data and the tracking, whether that's web, product, or marketing analytics.
I hold a BSc in Economics from the Stockholm School of Economics in Riga. Based in Tbilisi, Georgia; open to remote or relocation.
