Ruzha Karaatanasova

Led the company with full responsibility for commercial and operational performance following the founder's exit, overseeing business performance, organizational effectiveness, and scalable decision-making. Introduced KPI-driven performance management systems and structured reporting.

Built and scaled an international franchise platform across 14 locations in 6 countries, creating repeatable market-entry and operating models. Led negotiation and structuring of franchise agreements and expansion partnerships across multiple jurisdictions.

Led central holding entity coordinating international subsidiaries and franchise operations across a multi-entity structure. Owned P&L, capital allocation, and financial performance across a distributed international portfolio.

Co-led a €15m revenue, 95% export-driven business with ~100 employees during a period of rapid international expansion. Drove international expansion from 3 to 20+ markets, combining commercial development with operational scaling.

Built and scaled the international sales organization supporting a multi-market B2B project portfolio. Drove revenue growth from ~€4.7m to €10m+, supporting rapid international market expansion.

Joined as the company's first dedicated international sales professional, supporting the early development of international B2B markets.

Certified in Agile Scrum Fundamentals and Advanced.

Master's degree in International Commerce with Mathematics from the University of National and World Economy in Sofia.

Specialization in Law from the University of National and World Economy in Sofia.

Certified as a Project Management Professional (PMP).