At Tinuiti Agency, I build and manage CTV, video, audio, and display campaigns for Dr. Scholl’s across EMEA, APAC, and North America. I monitor delivery against campaign KPIs and share performance reporting and optimization insights with clients.
Through my freelance work with Havas, BBC, Skytime, and Dentsu, I plan and manage end-to-end programmatic campaigns across display, video, and CTV. I handle campaign setup, trafficking, budget allocation, bid optimization, and measurement, then use analysis and A/B testing to inform recommendations.
At OMD EMEA, I led global programmatic and e-commerce strategy for Apple across multiple regions. I managed full-funnel campaign execution across digital platforms and oversaw the Services Digital team.
Earlier, I supported campaign operations and client servicing at Matterkind, managed programmatic accounts at Publicis Media (Digitas), and supported regional trading at GROUP M - Mindshare. My experience also includes media buying at Publicis Media (Starcom Mediavest) and trading at HAVAS MEDIA ORTEGA.
