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Vijay Misra

@vijaymisra

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Highly motivated digital advertising professional

United Kingdom

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What I'm looking for

Looking to develop my career in digital advertising, leveraging my experience in media, financial wealth management, IT systems, and retail to drive success and growth in a dynamic and innovative environment.

With over 8 years of experience in the advertising industry, I have developed a strong background in programmatic advertising, having worked with top premium publishers and utilizing trade platforms such as DV360, YouTube, Trade Desk, Verizon, Teads, and Amazon. My expertise lies in trouble-shooting campaign setup issues, particularly with tags and 3rd party vendors. I have also honed my skills in DFP, GA, and Data Studio, ensuring seamless campaign execution and optimization.

Throughout my career, I have demonstrated strong leadership, analytical, and problem-solving skills, developed across various disciplines. My experience in media, financial wealth management, IT systems, and retail has equipped me with a unique understanding of the digital advertising landscape.

I am a highly motivated individual with a consistent track record of success, driven to develop my career in digital advertising and make a meaningful impact in the industry.

Experience

Programmatic Manager

Camelot Group

Nov 2022 - Dec 2022 (1 month)

Leading the briefing, implementation, delivery, optimisation and reporting of all programmatic campaigns across acquisition and retention. Work closely with the Acquisition Manager to develop the programmatic acquisition strategy in order to drive quality traffic at scale and achieve registration and install targets across web and app. Work closely with the Biddable Manager and Digital Retention m

Data Studio

Client Success Manager

Nina Data

Feb 2022 - Nov 2022 (9 months)

Customer account management, campaign planning and set-up, new sales, pricing, marketing, customer support, AdOps team management, and revenue management functions.

Not Enough Information Provided

Programmatic Manager

Matterkind

Jul 2021 - Oct 2022 (1 year 3 months)

Managing programmatic activity across multiple clients and DSPs. Daily/weekly optimisation.

Not Enough Information Provided

Programmatic Manager

Total Media

Apr 2021 - Jul 2021 (3 months)

Managing programmatic activity across multiple clients and DSPs. Daily/weekly optimisation.

Not Enough Information Provided

Programmatic Manager

Neo Media World

Jan 2020 - Apr 2021 (1 year 3 months)

Hands on programmatic campaign full cycle – from planning build, through optimisation and reporting. Complete daily performance checks to ensure campaigns are running efficiently, to target and within budget. Deliver client reporting and analyse campaign results with a view to developing actionable insights. Understand what client’s key performance indicators (KPI) are, how to monitor and work tow

Not Enough Information Provided

Programmatic Manager

Pearl Lemon Leads

Jan 2019 - Jan 2020 (1 year)

Setting and managing campaign budgets. Reporting on campaign performance to senior management. Overall brand strategy management. Purchasing media via the open/private marketplace, using DBM as the core DSP. Trafficking campaigns via an adserver, which includes floodlight tagging. Monitoring performance on a daily basis, whilst optimising campaigns accordingly. Advising on media budgets, with heav

Not Enough Information Provided

Programmatic Yield Analyst

Dennis Publishing

Sep 2017 - Dec 2018 (1 year 3 months)

Analyse and maximise programmatic revenue across Dennis’ multiple properties and formats (video, mobile, display). Work to optimise setup and interactions between different partners. Setup testing and amendments of floor prices / block lists to improve yields. Help grow UK and non UK revenue streams. Help identify new opportunities for programmatic growth. Advise on new products and industry trend

Not Enough Information Provided

UK Campaign Manager

The Economist

Jan 2017 - Sep 2017 (8 months)

The Economist is a leading source of analysis on international business and world affairs, published weekly in print and daily through our Espresso app and Economist.com.

Not Enough Information Provided