Open to opportunities

Harel Sharoni

@harelsharoni

Message

I build and optimize performance marketing campaigns across paid social, Yahoo, and native channels.

United Kingdom

Message

What I'm looking for

I'm looking to lead and optimize paid digital campaigns, grow partner relationships, and improve acquisition performance through data-driven testing across social, native, and other traffic sources.

I've promoted B2C lead-generation campaigns across paid social, Yahoo, and native traffic sources since 2017, optimizing mobile and desktop campaigns for CPL and CPA goals.

At OneTwoTrade, I established Facebook advertising as the company’s most profitable channel within weeks while managing campaigns averaging $500,000 in monthly spend. I optimized global trading-platform campaigns, analyzed performance in Excel and Tableau, and developed publisher and traffic-source partnerships.

Earlier at Taptica, I managed advertiser and publisher integrations, optimized CPC and CPM campaigns, and increased revenue per campaign by up to 40% through partner negotiation. My background also includes HR, payroll, financial auditing, reporting, and operational improvement.

Experience

Work history, roles, and key accomplishments

Current

Self Employed

Current

Self Employed

Jan 2017 - Present (9 years 8 months)

Promoted B2C campaigns on paid social media, Yahoo, and native sources, specializing in lead generation for mobile and desktop. Performed campaign optimizations and researched new business collaborations.

Facebook Instagram Yahoo Gemini Native Ads Lead Generation Campaign Optimization SEO B2C Marketing

PPC & Media Buying

OneTwoTrade

Jan 2015 - Dec 2017 (2 years 11 months)

Managed B2C campaigns on Facebook with a monthly budget of $500,000, establishing the channel as the most profitable. Optimized traffic on mobile and desktop by CPC, CPL, and CPA goals.

Facebook Ads PPC Media Buying Campaign Optimization Excel Tableau CPC CPL CPA Business Development

Campaign Manager & Operations

Taptica

Jan 2013 - Dec 2015 (2 years 11 months)

Performed technical integrations with advertisers and publishers, set up campaigns, and solved ongoing tech issues. Optimized performance of CPC and CPM campaigns and provided account management.

Technical Integration Campaign Management CPC CPM Optimization Account Management Negotiation Reporting

HR & Payroll Manager

Diamonds International

Jan 2010 - Dec 2012 (2 years 11 months)

Managed a department of 8 employees, responsible for hiring, payroll auditing, and performance analysis. Created bonuses and commissions systems and supported employees with requests and complaints.

HR Management Payroll Audit Employee Relations Performance Analysis Team Management

Financial Controlling Auditor

Diamonds International

Jan 2008 - Dec 2010 (2 years 11 months)

Executed restructure plan for AP and AR, proposed financial optimizations, and maintained records of assets, liabilities, and income. Responsible for daily collection and deposition of funds.

Financial Auditing AR Bookkeeping Financial Analysis Process Improvement