Martina User

I’m a creative, results-oriented professional with hands-on experience in programmatic trading, strategy development, and campaign planning, management, and execution. I combine brand awareness and trend/competitor analysis with practical finance and billing support to keep performance and operations aligned. I’m certified in DSPs including DV360, The Trade Desk, and Amazon, and I’m known as a fast-learner with strong organizational and problem-solving skills.

As a Programmatic Manager at DIGITAS - Publicis Media Group, I build and optimize multidevice, cross-channel campaigns across EMEA using DV360, The Trade Desk, and Amazon. I collaborate with the data and strategy team to report results and insights to stakeholders, and I manage monthly finance reconciliation and billing review. I also manage and train new team members and interns, pitch new markets, and foster relationships with clients and publishers to increase brand exposure and revenue.

Previously, I served as a Global Programmatic Manager and a Programmatic Executive, handling planning, optimization, reporting, and training while supporting campaign goals and daily/monthly performance targets. Earlier in my career, I led product branding and customer service work to drive engagement and loyalty, and I worked as a Junior Account handling media relations, press releases, and media coverage reporting—strengthening my ability to blend numbers, media, and communication. I’m driven by achieving maximum client satisfaction and maintaining long-term relationships.