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Rusłan User

@rusanuser

Amazon PPC Specialist at Creative Deco optimizing Amazon Ads campaigns to improve conversion rates while maintaining low ACoS.

Poland

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At Creative Deco, I optimize Amazon Ads campaigns to maintain low ACoS, reduce ad spend, and improve conversion rates. I analyze campaign data and run A/B tests on campaign structures and bidding strategies.

I also work with the marketplace managers team, training colleagues on PPC and developing SOPs for them and new employees. I assign PPC-related tasks and monitor their execution, while discussing strategy and budget changes based on data and trends.

Previously, at Arteza, I managed Amazon Ads across US and European marketplaces and served as Acting Team Lead for the US and EU Amazon PPC teams during team leaders’ absences. Earlier, I worked in PPC roles at Symphonized, GOODRANK, EKA-Soft, AR-Studio, and freelance.ru.

Experience

Work history, roles, and key accomplishments

Current

Amazon PPC Specialist

Current

Creative Deco

Nov 2021 - Present (4 years 11 months)

• Working with Amazon Ads, optimizing PPC campaigns, maximizing Profits, maintaining LOW ACoS (Advertising Cost of Sale), and reducing Ad Spend whilst improving Conversion Rates.
• Analyzing campaigns data and conducting A/B tests to improve results (different campaign structures, bid setting and optimization strategies, and so on).
• Coordinating and working with the marketplace managers team: tr

Amazon PPC Specialist

Symphonized

Dec 2019 - Nov 2021 (1 year 11 months)

I work with Amazon Ads, optimize PPC campaigns, maximize Profits, maintain LOW ACoS (Advertising Cost of Sale), and reduce Ad Spend whilst improving Conversion Rates.

Amazon PPC Specialist / Acting Team Lead

Arteza

Jun 2018 - Dec 2019 (1 year 6 months)

• Managed Amazon Ads campaigns across the US and European marketplaces with a focus on sales growth, profitability improvement, and ACoS/TACoS optimization.
• Analyzed campaign performance and optimized bidding strategies, campaign structures, and advertising initiatives based on key business metrics.
• Monitored and evaluated advertising KPIs, providing data-driven recommendations to improve adve

PPC Specialist

GOODRANK

May 2017 - Jun 2018 (1 year 1 month)

Google Adwords, Yandex Direct, VK, FB.

PPC Specialist

EKA-Soft

Aug 2016 - May 2017 (9 months)

Google Adwords, Yandex Direct, VK.

PPC and SMM Specialist

AR-Studio

Dec 2014 - Feb 2015 (2 months)

Google Adwords, Yandex Direct, VK.

Дизайнер продукту

PPC Freelancer

freelance.ru

Jul 2014 - Nov 2014 (4 months)

Yandex Direct, Google Adwords.

Дизайнер продукту

Head of Quality Control

Minsktrans – Public Transportation Operator, Tram Depot Branch

Oct 2011 - Jul 2014 (2 years 9 months)

• Led the Technical Quality Control Department, ensuring compliance with quality standards across maintenance, repair, and production operations.
• Developed and implemented quality improvement initiatives, reducing defects and strengthening process reliability.
• Managed incoming quality inspections of materials, components, and supplies to ensure compliance with technical specifications and regu

Quality Management Дизайнер продукту

PPC and SMM Specialist

Info Businessman Max Dzabali

Aug 2013 - Apr 2014 (8 months)

Launching produts promoting, e-mail-marketing, Yandex Direct.

Senior Quality Assurance Supervisor

Minsktrans – Public Transportation Operator, Tram Depot Branch

Jul 2010 - Oct 2011 (1 year 3 months)

• Supervised and coordinated the work of quality inspectors, ensuring product and service quality, as well as completeness and compliance of manufactured products within the assigned production area.
• Ensured compliance with technological processes and production standards at all stages of the manufacturing process.
• Implemented corrective and preventive actions to avoid the release of non-confo

Дизайнер продукту Quality Management KPIs ISO 9001