At Parting Pro, I manage full-cycle SEM strategies focused on Performance Max and Local Services campaigns to drive high-intent leads.
I research keywords, test ad copy and landing pages, and optimize bids and budgets across the Google Suite. I also scaled monthly lead volume in Meta Ads by 32% while maintaining a stable CPA.
Previously, at Argument, I planned and implemented multi-channel campaigns across Google, Bing, Meta, and LinkedIn for diverse clients. I developed PPC strategies and media plans, then shared data-driven recommendations with stakeholders.
At Argument, I also mentored junior team members and managed a performance team. For a key client, I improved overall account performance by 46% through advanced audience segmentation.
