Open to opportunities

Franco Calderon

@francocalderon

Message

I grow Amazon brands through full-channel strategy, PPC, launches, and profitable marketplace operations.

Poland

Message

What I'm looking for

I'm looking to lead Amazon marketplace growth where I can own channel strategy, PPC, listings, launches, and profitability while building strong operating systems and teams.

I've led Amazon strategy and operations for client brands at ARES Projects, Amazowl, E-commerce Grand Masters, and Ecommagnet across the US, Canada, UK, Australia, and European marketplaces.

I grew a private-label brand from roughly $2.5M to more than $10M in annualized revenue in one year through organic ranking, catalog expansion, brand-defense PPC, and launch strategy. I manage full-channel performance across listings, PPC, inventory, account health, pricing, promotions, and P&L-level business reviews.

I diagnose whether traffic, CTR, CVR, or positioning is limiting growth before building the plan. My PPC work uses structured campaign architecture, bid segmentation, negative keyword mining, and TACoS governance to improve efficiency alongside share of voice.

I started by self-funding and launching my own private-label product, taking it from market-gap analysis and supplier coordination through FBA launch and first-page organic ranking. I've also built distributed teams, written SOPs, supervised account managers, and supported brands across portfolios of up to 10 accounts.

Experience

Work history, roles, and key accomplishments

Current

Amazon Brand Manager

Current

ARES Projects

Jun 2022 - Present (4 years 3 months)

Led Amazon strategy and operations for up to 10 accounts simultaneously, with full P&L-level accountability across multiple consumer categories. Grew a private label brand ~400% in one year, from ~$2.5M to over $10M annualized revenue.

Amazon PPC Listing Optimization Keyword Strategy Product Launch Inventory Planning Account Health Team Management SOPs AI Assisted Workflows

Current

Amazon Brand Manager

Current

E-commerce Grand Masters

Jun 2022 - Present (4 years 3 months)

Managed Amazon operations for client brands, focusing on PPC strategy and performance. Led account management and growth strategy.

Amazon PPC Account Management Growth Strategy

Current

Amazon Brand Manager

Current

Amazowl

Jun 2022 - Present (4 years 3 months)

Managed Amazon operations for multiple client brands, including PPC, listings, launches, and account health. Achieved zero client churn across the portfolio.

Amazon PPC Listing Optimization Product Launch Account Health Inventory Planning Client Management

Current

Amazon Brand Manager

Current

Ecommagnet

Jun 2022 - Present (4 years 3 months)

Own PPC strategy and performance across a portfolio of client brands in the UK, US, CA, DE, and EU. Set campaign architecture and bidding standards, and diagnose growth constraints per brand before scaling spend.

Amazon PPC Campaign Architecture Bidding Strategies Performance Analysis

Amazon Brand Manager & Consultant

Freelance

Mar 2018 - Jun 2022 (4 years 3 months)

Managed full Amazon operations for multiple client brands simultaneously, including listings, PPC, launches, account health, inventory, and growth strategy. Achieved zero client churn across the portfolio.

Amazon PPC Listing Optimization Product Launch Account Health Inventory Planning Client Management

Brand Builder

Gemelos F&F

Jan 2010 - Dec 2019 (9 years 11 months)

Built a men's accessories brand across online and B2B retail. Managed China supply chain including supplier selection and price/quality negotiation. Led a sales team and owned full P&L.

Brand Building Supply Chain Management Sales Leadership P&L management

Project Manager

#ME Hostel

Jan 2010 - Dec 2019 (9 years 11 months)

Built and led the team from recruitment through training. Achieved Best Customer Experience 2018 award with a 9.8 rating. Owned full P&L and dynamic pricing.

Team Management P&L management Dynamic Pricing Customer Experience