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Rumama FarhanaRF
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Rumama Farhana

@rumamafarhana

Vice President of Sales at DAStech Limited, shaping company-wide sales strategy and team KPIs to drive revenue growth.

Pakistan
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At DAStech Limited, I lead company-wide sales strategy and team performance, setting targets and translating growth goals into team and individual KPIs. I also refine sales processes and manage client relationships to support business growth.

At INTERSYS LTD., I progressed from Project Manager to Vice President of Business Development, taking on growing responsibility across client acquisition, sales execution, and team performance. I received the Top Sales Lead Award in 2024 and the Top Sales Agent Award in 2023.

Earlier, on the DM Clinical Research account at ibex, I supported patient recruitment by explaining clinical trials, assessing participant interest and eligibility, and guiding eligible participants through onboarding. I’ve also worked with international and remote clients across sales and business development.

Experience

Work history, roles, and key accomplishments

IR

Customer Service Representative / Patient Recruitment Specialist

ibex — DM Clinical Research

Feb 2022 - Apr 2023 (1 year 2 months)

Delivered frontline customer service and patient communication for the DM Clinical Research account. Engaged with patients and prospective participants regarding clinical research opportunities and clinical trials.

WW

Web Content Writer

Web Content Writer

Jun 2021 - Jan 2022 (7 months)

Produced web content for self-managed and client projects. Developed content based on audience, subject, and project requirements.

Education

Degrees, certifications, and relevant coursework

University of Karachi logoUK

University of Karachi

Master's, Urdu Literature

Master's in Urdu Literature from the University of Karachi, completed in 2023.

University of Karachi logoUK

University of Karachi

Bachelor of Arts (Hons.), Urdu Literature

2020 - 2022

Bachelor of Arts (Hons.) in Urdu Literature from the University of Karachi, completed in 2022.

MC

Malir Cantt Degree College

Intermediate, General Studies

2018 - 2019

Intermediate studies at Malir Cantt Degree College, completed in 2019.

Tech stack

Software and tools used professionally

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